Everywhere we look, we’re bombarded with ways to get stronger, fitter, and healthier.
Top fitness influencers flood Instagram and TikTok with high-protein desserts and squat tutorials.
YouTube and Substack creators offer expertise on mobility, meditation, and menopause.
With so much instant fitness advice online these days, blogs might seem like a blast from the past. But guess what? Blogs are enjoying a comeback. Long-form content written by humans still has a place in today’s quick-hit, AI-enhanced world.
For fitness lovers, health and wellness blogs are a powerful tool for learning and motivation. The best fitness websites offer expert advice, workout routines, nutrition tips, and more.
And for studio owners, gym blogs can be a creative way to foster growth. Keep reading to learn how.
Top Health and Fitness Blogs to Inspire Your Journey
Below, we’ve curated a list of the top ten health and fitness blogs for 2025. You’ll find home workout blogs and beginner fitness blogs. You’ll also discover strength training, wellness, and nutrition blogs. All are excellent sources of fitness advice online, and good examples of what you can do with your business’s online content marketing.
Here are 10 worth bookmarking:
Nerd Fitness
Created by Steve Kamb, Nerd Fitness blends geek culture with fitness advice. It’s humorous and motivational, perfect for beginners with a focus on strength training and habit building. It offers a comprehensive “Start Here” guide for newcomers and a supportive online community.
MyFitnessPal
A companion to their popular app, the MyFitnessPal blog is rich with information on nutrition, weight loss, and exercise. They provide daily tips and expert-backed fitness advice on healthy eating, calorie counting, meal prep, and more.
Precision Nutrition
One of the best fitness websites for deep dives into nutrition and behavior change, Precision Nutrition’s blog is evidence-based and detailed. It’s ideal for coaches and health professionals with a focus on sustainable lifestyle changes.
ACE Fitness
ACE Fitness runs a blog with trusted advice on fitness, health, and wellness from the American Council on Exercise. Certified fitness leaders cover strength and cardio training, weight loss, and more.
Well + Good
A top-tier website that takes on mental health, fitness, and nutrition with an editorial slant, Well + Good focuses on celebrity trainers, trend roundups, and lifestyle tips. It’s especially popular among holistic wellness gurus.
Tiny Buddha
Tiny Buddha’s mission is to provide “simple wisdom for complex lives.” Their website covers mental wellness topics, love and relationships, mindfulness, and healthy habits.
Fit Bottomed Girls
This empowering health and wellness blog geared towards women stands out for its inclusive approach. Fit Bottomed Girls encourages women to love their bodies as they are while pursuing optimal health. Topics include realistic fitness goals, nutrition, lifestyle, and mental health.
Born Fitness
Founded by Adam Bornstein, Born Fitness provides straight-up fitness advice online. It offers practical health tips and workout programs without extra fluff.
Tone It Up
Run by two personal trainers, Tone It Up is a community-driven blog. It focuses on empowering women through fitness and nutrition. Readers love this site for its online programs and challenges, recipes, and active, supportive community.
ABC Glofox
(Ahem, shameless plug!) Our ABC Glofox blog features articles on the latest fitness trends and gym growth strategies with content geared towards gym and studio owners. Look no further for building your own successful business, and choosing the best fitness software for your brand. Get inspired through interviews celebrating our customers and their amazing fitness journeys.
💻 Want More? Check out this list of the 25 top health and fitness blogs for 2025.
Bonus Blog: ABC Trainerize
The ABC Trainerize blog is packed full of useful information and resources for fitness pros, studio owners and more. Whether you’re looking for the best fitness business courses, social media marketing tips or want to brush up on who the biggest fitness influencers are right now, ABC Trainerize has got you covered!
Why Should You Start Your Own Fitness Blog?
Blogs are premium digital real estate for gym and studio owners. As you can see in the examples above, they help you connect with your audience, build authority, and attract new members.
Here are 4 reasons why a blog should have a prominent place in your marketing strategy:
Source in search
Google remains a top source of traffic for fitness content. Blogs help you appear in search results.
Go deep
Blogs allow writers to excavate a topic more than a short video or post. Link to, share, and promote your blog posts on social media for more synergy.
Lead with authority
Well-written blogs establish trust and credibility. That’s you, right?
Be the solution
Readers can skim, bookmark, or return to the content anytime. You become a trusted expert on any number of topics.
Top Ten Trending Fitness Blog Topics
If you want to start your own blog or refresh your gym’s online content strategy, remember: a blog is only as good as its content. Post consistently to keep your readers engaged and help drive visits to your website via search.
Stumped for ideas? Read on for the top ten trending fitness blog topics and sample headlines.
Gear
“The best running shoes to go long”
“Everything you need to bring with you to the gym”
Guides
“How often should you strength train?”
“A quick guide to meal planning”
Nutrition & recipes
“What supplements do you really need?”
“Protein: The how, what, why, and when of today’s hottest macronutrient.”
How to’s
The Complete Online Branding Guide
Discover more“How to gain lean muscle and lose fat.”
“How to deadlift with perfect form.”
Lifestyle
“Should you be tracking your sleep?”
“How to get more steps in your day”
Trends
“Why everyone wants in on this recovery trend”
“The hottest new hybrid classes to try right now”
Testimonials
“How I lost 25 pounds and got stronger than I’ve ever been”
“Fit at 40: One member’s story”
Collaborate
“10 healthy dinner ideas from Real Food Inc.”
“Align Clothing founder shares her favorite workout right now”
Tell your story
“How we became the hottest studio on the block”
“The little yoga studio that could…”
Still feeling writer’s block?
Try this angle:
Member-focused
- Are they beginner lifters or advanced yogis?
- Are they women, moms, new dads, or college students? Figure out what your members want to know and be the solution.
Maybe you have lots of members focused on weight loss. If so, give them practical, sustainable guidance that works.
Business-focused
Who are you and what’s your expertise?
- Are you in the strength space or the martial arts business? Offer myth-busting, strategies, and inspiration.
- Do your members use your app to stream virtual classes? Use your blog to educate them on the best ways to work out at home.
- Are your personal trainers some of the best in the biz? Get them to write monthly posts with tips and routines.
💡 We’ve Got More Where That Came From: Check out our sister site ABC Trainerize for 19 Fresh Content Ideas to Kickstart your Blog
How to Start Your Own Fitness Blog
If you run a gym or are in the online coaching business, a blog on your website can bring long-term SEO benefits and position you as an expert.
Want to start a blog to share knowledge and inspire others? Here’s a quick step-by-step guide:
Know your niche
What is the unique perspective you bring to the saturated fitness world? Is it premium yoga content or innovative home personal training? Zeroing in on this is the key to writing content that your members see as valuable and useful in their fitness pursuits.
Learn SEO basics
You don’t have to be a search engine optimization expert, but having a basic understanding of how it works will help you get noticed when people search topics related to fitness.
Plan your content
Using basic keyword research and your knowledge of the top ten trending fitness blog topics, ask yourself what topics you’ll cover and how frequently you’ll post. Your strategy doesn’t have to be set in stone, but make sure to have a rough idea of what topics you want to cover and how often. Once you start, publish often to help build momentum and trust.
Promote, promote, promote!
Share your posts on your social media accounts and in your email marketing. Use it to boost promotions and challenges. Feature your blog on your app and in regular member communication and they’ll start to see it as a reliable resource.
- Be patient
Like flexibility, weight loss or muscle growth, a high-quality blog doesn’t happen overnight. Give it time and attention and watch it grow.
👍 Like What You’re Reading? Download our full-length fitness marketing guide for how-tos on social media, blogging, and more!
FAQ – Fitness Blogs
Are fitness blogs profitable?
Affiliate links, digital products, sponsored content, and online coaching services help bloggers generate significant income. Read more here.
Do people read fitness blogs?
Millions of people turn to fitness blogs every day for workout ideas, advice, and motivation. Popular blogs get millions of hits a month, generating traffic that leads to new sign-ups and brand awareness.
Who is the number 1 fitness YouTuber?
Names like Chloe Ting, Jeff Nippard, and Pamela Reif top the list for fitness content on YouTube right now.
📝 Check Out: Top Fitness Influencers to Follow in 2025: Inspiring Your Fitness Journey
What are the best fitness blogs to follow?
Start with Nerd Fitness, MyFitnessPal, Precision Nutrition, and Born Fitness—4 of the top ten health and fitness blogs out there. They combine expert knowledge with actionable advice.
How can fitness blogs help with workout motivation?
Blogs share success stories, community support, and expert tips to keep your people engaged and inspired.
What topics do fitness blogs usually cover?
Common themes include workout plans, healthy eating, gear, mental health, and general wellness.
Expand Your Influence with ABC Glofox
Fitness blogs provide connection, motivation, and expert insight to your growing audience. For gym owners focused on growth, they’re a great way to establish a presence online and draw more people to your brand.
At ABC Glofox, we support fitness professionals and businesses with the tools and knowledge to thrive. When it comes to content marketing, you can trust us with your time, your goals, and your members.
