This Week in Fitness: 17th-24th January
Apple partners with fitness facilities with new initiative ‘Apple Watch Connected’, Huel becomes the best selling nutrition brand in the world, and Fitness brands dominate…
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The 2020 Social Media Trends You Need to Know
While it’s crucial to develop a presence for your fitness business on social media, it’s an outlet that’s constantly changing. New features and algorithms influence…
11 Inspiring TED Talks on Marketing
Successful marketing is crucial for any business. We know that the fitness industry is exceptionally competitive, so getting creative is a must if you want…
How to Sell a Gym Business in 9 Steps
It’s been tough, you spend 14 hours a day working, and you’re emotionally invested in the business that you’ve built from the ground up. Your…
7 Strategies to Boost Your Gym Sales
For a fitness studio, the one process that can be difficult to get right is the gym sales process. There is many different experts offering…
This Week in Fitness: 10th-17th January
The gym of the future will be virtual, gamified, and totally immersive, Digme Fitness acquires Another Space, and Gold’s Gym celebrates record franchising numbers from…
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5 Problems in the Fitness Industry and How to Solve Them
Sharing and collaboration are commonplace in today’s social media-driven world. But the lack of regulation means it’s all too easy for people to share information…
How Market Segmentation Can Help Grow Your Fitness Business
Whether you’re young or old, athletic or just starting out at the gym, exercise is part of a healthy lifestyle. Everyone wants a place they…
9 Gym Outreach Ideas to Inspire You
There are hundreds of ways to market your fitness business in today’s world, but coming up with gym outreach ideas can be challenging. Once you’ve…
This Week in Fitness: 3rd-10th January
The new year brings new trends and this is the latest round-up from the fitness world. Technology continues to dominate the headlines following CES in…
Is Your Fitness Studio Franchise Ready?
Transitioning from a single studio to a fitness franchise is the dream for most fitness entrepreneurs, but it’s a process that takes great planning and…
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12 Ways to Boost Fitness Membership Sales
Do you ever feel like you’re doing something wrong when it comes to fitness membership sales? Are you delivering a great pitch time and time…
6 Ways to Boost Client Motivation
“New Year, New Me” is the resolution on everyone’s lips every January. And in a survey from NPR and The Marist Poll in 2018 showed…
Common Challenges for Gyms in the First Year of Business
We have written numerous articles on the process of opening a gym. From getting your business plan right to selling memberships before the door even…