5 Elements of a Great Fitness Assessment
As a fitness business owner, there are many areas to cover to make sure a member has the best experience possible. The ultimate goal of…
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12 Guerrilla Marketing Ideas for Gyms
Are you looking to add to your traditional marketing strategy? Guerrilla marketing ideas are a great way to market your gym, retain current clients, and…
This Week in Fitness: 2nd-8th December
There’s a lot going on in the world of fitness in the lead up to Christmas. Peloton is causing controversy with its Christmas ad, retailers…
10 Ways to Increase Gym Member Retention
About half of people who start an exercise program will drop out in the first six months. Gym membership retention statistics show that the attention…
Netflix Didn’t End the Cinema: Digital Fitness Won’t End Gyms
I’ve got Netflix. Actually, like most people, I created a profile for myself on someone else’s subscription. Someone’s got to pay and that someone hasn’t…
Understanding Gym Membership Prices: A Quick Guide
One of the most popular post-Christmas purchases is the gym membership. After over-indulging during the holiday season, there is a big increase in sign-ups. This…
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5 Ways to Win During the January Gym Rush
As Christmas draws closer, it only means one thing for fitness business owners: the January gym rush is just around the corner. If you’re like…
A Guide to Fitness Franchise Marketing
The main challenge of franchising is maintaining a consistent brand the entire networks. This is what has made the likes of Orangetheory, F45 and Barry’s…
12 Types of People at The Gym and How to Engage Them
The gym and fitness industry is poised to see significant growth in the future and expected to reach $147.11 billion by 2024. There is now…
How to Start Your Own Boxing Gym
From the days of Ali and Frazier to the popularity of the Rocky and Raging Bull films in the 1980s right through to modern show-stopping…
What Do Gym Members Want?
When was the last time you had a really great customer experience? Mine was a couple of months ago in a coffee shop. The staff…
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5 Great Fitness Challenge Ideas for Charity
In our blog on 8 Fitness Challenges Ideas to Supercharge Acquisition and Retention, we looked at the type of challenges you can run to engage…
9 Martial Arts Marketing Ideas to Promote Your School
When it comes to martial arts marketing, standing out from competitors can be challenging. The industry has seen a lot of growth in recent years,…
10 Fitness Organizations You Need to Know About
One key thing most gym owners find out is that every day is a school day. Rarely a person will be a fully formed gym…