If you run a gym, fitness center, or health club, you can use a powerful gym management software to achieve your business goals. As the market continues to expand (Franchise Help reports 1 in 5 Americans are now gym users), software will help you to successfully manage and grow your business, whilst also helping you to take advantage of opportunities that arise along the way.
In this article, we look at the essential features and benefits of club management software, as suggested by the experts at Finances Online.
Features of Club Management Software
Health and fitness clubs face the important task of managing a growing membership base in a simple, organized way. Fortunately, software makes it easy for you to manage vital member details such as membership status, transactions, bookings and attendances.
2017 is the year where members demand more convenience and ultimately, more control over their fitness experience. ECommerce features enable you to accept membership fees and class payments online, giving members the flexibility they desire. Plus, all transaction details are stored in member profiles, for reporting and future reference.
Billing Process Management
If you want to get paid on time, less the administrative stress, you’ll need a club software with simple payment processing. Software makes it easy to handle the billing process at your club, including managing multiple payment methods, recurring subscriptions, upgrades and cancellations.
Without a member retention strategy in place, your club or gym will experience nothing more than the revolving door of fitness. When you choose a gym management software with an integrated mobile app solution, you can send targeted in-app messages to members, keeping them engaged with your club day after day.
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Benefits of Club Management Software
When you choose a flexible software that’s scalable with your business needs, the list of benefits is endless:
Efficient Membership Management
Top club management software solutions are cloud-based applications, which means you don’t need to download an archaic application to your computer. Instead, you and your staff can manage members by logging into an online Dashboard.
If you choose to implement access monitoring, your members can use in-app bar codes or membership cards with swipe technology. Such cards ensure members can avail of self-service check in, saving you time in your busy day. The software stores all attendance information about in your Dashboard, so there’s no need to juggle multiple lists and binders.
With club management software, you can schedule events such as classes, courses and appointments with the flexibility you need. Depending on the software provider you choose, you can also integrate these schedules seamlessly with your website and Facebook page.
Once you modify your schedule in your Dashboard, you’ll see it update across all locations simultaneously.
Email Marketing Capabilities
Your membership database is a huge asset for health clubs and fitness centers. Clubs looking to expand their business can integrate email marketing software to launch targeted, personalized campaigns to members, informing them about the new venture and providing them offers to join it.
Did you know that you can integrate an email marketing software, such as Mailchimp, with Glofox?