The 1 Fitness: From One Location to 450 Members, Powered by ABC Glofox

ABC Glofox Customer: The 1 Fitness

Columbus, Ohio
Boutique Multi-Service Studio

Key results:

450+ Members in year one at Evans Farm
2 Locations managed in one platform
$0 Marketing spend to reach 450 members
Planned third location
One platform, ABC Glofox, end-to-end

From Athlete to Studio Owner

Mikey played college soccer on a scholarship. When that chapter ended, personal training was where he landed, and where it clicked. Until the gym started taking more than its share.

“I loved personal training. But unfortunately with big box gyms, they take a lot of your money. You can have a big client book, train all these hours, and at the end of the day, they take the majority.”

His college roommate Shane had a different idea, and during COVID, he opened the first The 1 Fitness location in Gahanna. A salon suite model with no revenue split. Just trainers and clients doing the work in a space that was actually theirs.

That was the spark. Four to five years later, Mikey and partner Shane took it further, opening The 1 Fitness at Evans Farm with a full-service boutique. Evans Farm celebrated its one-year anniversary in May with a total of 450 members and almost no marketing spend. A third location is already on the horizon.

The Challenge

Two locations might sound manageable. But two locations running completely different business models, with different memberships, services, teams, and two communities expecting the same level of attention, is another thing entirely.

Gahanna and Evans Farm, The 1 Fitness’s two locations needed:

A single platform to handle leads, memberships, and bookings across both locations
Tools for trainers to manage schedules and communicate with clients professionally
Member profiles that kept key details organized so every session felt personal
Revenue and performance tracking that kept the numbers visible at all times

Why ABC Glofox

The 1 Fitness first brought in ABC Glofox at Gahanna. Once they saw what it could do, taking it fully into Evans Farm from day one was the obvious next step.

“It was a no-brainer for us to go with Glofox and use everything it offers. I remember all the FaceTime and Zoom calls with their team. Opening a studio is stressful, but having that kind of guidance and support throughout the process took a big weight off our shoulders.”

It’s one of the most consistent things new partners tell the ABC Glofox team. That support doesn’t stop after launch. And the platform keeps improving, because the team listens.

The 1 Fitness ran two locations on one platform from day one. Here’s how that works.

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MANAGE

The 1 Fitness uses ABC Glofox reporting to keep revenue, payments, and performance visible as the business grows across locations.

One Platform, Two Locations, Full Visibility. As Evans Farm expanded, the business became more layered. What started as a fitness studio now includes:

Open gym access
Private training
Group classes
Spa services: Sauna, cold plunge
Recovery offerings
Family memberships
VIP plans

Managing that level of complexity across two locations required more than spreadsheets, texts, and disconnected systems. With ABC Glofox, the Evans Farm team brought their operations into a central platform, giving leadership and staff a clearer view of what was happening across the business each day.

Every morning, Mikey reviews the same set of numbers:

New leads and app downloads
Class activity and trainer assignments
Member check-ins and revenue trends
Month-over-month payouts

Member profiles take it further. Injuries, training needs, custom details — all captured once and accessible to every trainer. If one trainer onboards a member, the next one steps in fully informed. Task management keeps daily follow-up organized. Card issues, new lead outreach, trainer responsibilities, assigned directly in the platform, no texts or post-it notes required.

“As an owner, ABC Glofox gives me peace of mind. I can see what’s happening with leads, revenue, classes, check-ins, and even the member details our trainers need before someone steps onto the floor. It helps us stay organized, support our team, and deliver a better experience as we grow.”

GROW

Automated lead and member workflows help The 1 Fitness stay connected as the business scales.

450 Members. $0 Marketing Spend. Here’s How.

In its first 12 months, The 1 Fitness grew to 450 members without a marketing budget. Four things drove it:

#1. Organic Growth Built on Community

The team focused on building local awareness through social media, referrals, and consistent engagement with the Columbus community. As interest grew, ABC Glofox made sure none of it slipped through: leads captured, tracked, and followed up with so that every conversation had a chance to become a membership.

“Most of our growth has come organically, through social media, word of mouth, and the community we’re building. ABC Glofox helps us keep track of that interest, follow up with leads, and turn that momentum into real membership growth.”

#2. Membership Options that Fit Every Member

The 1 Fitness was built to serve a wide range of needs. With ABC Glofox, the team could create and manage all of it without adding complexity behind the scenes.

#3. Community Events That Build Belonging

Community has been central to The 1 Fitness from the beginning. The team hosts outdoor workouts, wellness events, stretching sessions, vendor collaborations, and sponsor partnerships to create a studio experience that extends beyond daily workouts. ABC Glofox supports that connection through the branded The 1 Fitness app and built-in communication tools.

#4. XLerate: Automation that Scales with the Business

The 1 Fitness is also beginning to use Glofox XLerate to support automated communication, including intro emails and SMS messages when a new member signs up. This communication engine will grow with the business as it expands to a third location and beyond.

“We’ve already started using XLerate for basic member communication, but we see a much bigger opportunity ahead. As we grow, automation will help us stay connected with members more consistently and make sure the experience feels personal, even as the business scales.”

DELIGHT

The branded The 1 Fitness app gives members a connected experience for bookings, updates, events, and studio communications.

The Member Experience Doesn’t Stop at the Door. From the first booking to the hundredth check-in, every touchpoint runs through the custom-branded The 1 Fitness app. Members book classes, schedule recovery sessions, view events, and receive push notifications inside an experience that looks, feels, and sounds like The 1 Fitness from the very first tap.

On the staff side, the Glofox Pro app keeps trainers moving. They can manage schedules, handle assigned tasks, and process transactions for products like protein shakes and energy drinks without leaving the floor or opening a laptop. The member experience extends to every message they receive too. Trainers communicate directly through the Pro app, so every text feels like it’s coming from The 1 Fitness, because it is.

“Being able to communicate with members through the platform has made a big difference. Our trainers can send quick texts without using personal numbers, and members know the message is coming from The 1 Fitness. It keeps communication simple, professional, and connected to the studio experience.”

FUTURE

What’s Next for The 1 Fitness? Evans Farm is one year old and already outgrowing its own ambitions. A third location is in the pipeline, the team is expanding, and one of the trainers has grown into an operations lead role: a sign of what the business is becoming, not just where it started. The mission remains the same: build a fitness community in Columbus where people can train, recover, and feel like they belong.