Lead capture forms
Capture leads through website forms, supported booking flows, and social booking links. Track lead source and entry-point reporting so every inquiry is easier to organize and follow up.
Gym CRM & Marketing Software
Capture leads, automate follow-up, and keep members engaged from one platform. Glofox brings fitness CRM, email marketing, SMS, push notifications, and member engagement tools into your studio management software, so you can turn more prospects into loyal members.
- Capture and track leads from your website, social channels, and booking flows
- Automate email, SMS, and push campaigns for leads, trials, members, and win-backs
- Segment audiences by status, membership, tags, lead source, and behavior
Trusted by 30,000+ fitness businesses worldwide, backed by ABC Fitness and 40+ years of industry expertise.
Every tool your team needs to fill your studio or gym and keep it full.
Most operators manage CRM, email, SMS, and member engagement in separate tools. Glofox brings them together, so your team can capture leads, trigger automated follow-ups, target the right audience, and keep members engaged long after they join. Less manual chasing. Fewer drop-offs. More members who come back.
Step 1
Capture every lead, from every channel.
Inquiries come from your website, your social channels, walk-ins, and class trials. Without a central place to catch them, leads sit in inboxes and notebooks until they go cold. Glofox helps you capture and organize leads in one CRM, with lead source visibility, booking activity, and follow-up tools ready when your team needs them.
- Capture leads through website forms and supported booking flows
- Use social booking links, promo codes, and lead tracking to support campaign activity
- Track lead source and entry-point reporting to see which channels convert
- View lead profiles with activity, bookings, attendance, source, and follow-up history
Step 2
Follow-ups that never fall through the cracks.
Most leads need five to seven touches before they convert. Manual follow-up is where too many leads and lapsed members go quiet. XLerate helps automate nurture journeys across email, SMS, and push, so trials, inquiries, expiring members, and win-back audiences can receive timely messages while staff stay on top of the human follow-up.
- Automated nurture sequences for new leads, trials, inquiries, and reactivation
- Email, SMS, and push from a single workflow builder
- Triggers based on real behavior: bookings, attendance, payment status
- Task assignments and reminders so staff handoffs stay clean
Step 3
On-brand campaigns, sent to exactly the right members.
Generic blasts get ignored. Glofox helps you build targeted audiences using member, membership, tag, lead source, and credit pack data, then create polished email campaigns with a rich email editor and reusable templates. Send promotions, newsletters, and engagement messages without needing a separate email tool.
- Build custom audiences using tags, membership plans, lead source, credit packs, and member status
- Create on-brand emails with a rich editor and saved templates
- Manage SMS replies and member conversations from Glofox
- Track email performance with reporting on key campaign metrics
Step 4
Discounts and promo codes that drive sign-ups.
Promotions can help encourage sign-ups, trials, renewals, and repeat purchases. Glofox lets you create and manage discounts and promo codes from the Dashboard, apply them to memberships or specific membership plans, and set usage and date limits to keep offers controlled.
- Create and manage discounts and promo codes from the Dashboard
- Generate promo codes to share on social channels, in campaigns, or with specific leads
- Usage limits and expiry dates to keep promotions controlled
- Discount joining fees to remove the barrier for price-sensitive prospects
Step 5
Know what's working. And what to fix.
Most studios and gyms feel growth before they can measure it. Glofox gives you a real-time view of where leads come from, where they drop off, and how members move through your business. Owners stop guessing and start investing where it works.
- Lead conversion funnel with source, stage, and registration data
- Track net member movement and attrition at a glance
- Detailed revenue reporting and future revenue projections
- Members at risk report to spot churn before it happens
Grow revenue, reduce churn, and fill more classes.
Marketing and CRM tools built into the same platform that runs your scheduling, payments, and member management.
Automated nurture sequences
Create automated journeys across email, SMS, and push for new leads, trials, conversions, renewals, win-backs, and more. Build custom workflows without relying on a separate automation tool.
Central SMS Inbox
Manage inbound and outbound texts from a single Conversations page. Members reply, staff reply, and every thread is logged on the member profile — so nothing gets lost in a personal phone and handoffs stay seamless.
Email campaign builder
Drag-and-drop email builder with no design skills required. Plan campaigns weeks in advance, swap audience or content on the fly, and track campaign performance in one place.
Audience filters
Build campaign audiences from real booking and attendance behavior, not guesswork. Target trialers, lapsed members, or top attendees with one click.
Conversion reporting
Lead conversion funnel by source and stage, member attrition tracking, and revenue reporting in one dashboard. Know what to do more of, and what to stop.
Plays nicely with the tools you already use.
Glofox connects to the marketing and lead tools studios actually run, so you don't have to rebuild your stack to switch.
Zapier
Connect Glofox to 2,000+ apps to capture leads, trigger follow-ups, or push member data to the tools your team already uses.
Sales and marketing tools
Connect to the sales and marketing tools your team already runs — including ABC GymSales, HubSpot, and Facebook Pixel.
Email and SMS providers
Prefer your existing Mailchimp or RippleSMS setup? Connect it to Glofox and keep your current workflows running alongside your member data.
Fitness businesses growing with Glofox.
Real operators using Glofox CRM and marketing to fill more classes and keep more members.
Frequently asked questions about Glofox CRM and marketing.
What is gym CRM software, and how does Glofox compare?
Gym CRM software helps you capture leads, manage member profiles, and run follow-up communications in one place. Glofox goes further by combining CRM with scheduling, payments, the member app, and reporting, so your sales pipeline is fed by real booking and attendance data, not a separate database that gets stale.
Do I need a separate email or SMS tool to run marketing campaigns?
No. Glofox includes email, SMS, and push messaging built in, plus campaign scheduling and reporting. XLerate adds full sales automation with multi-step nurture workflows. Most studios cancel their Mailchimp and dedicated SMS tools after switching.
Can Glofox capture leads from my website and social channels?
Yes. Embeddable lead capture forms drop into your website or landing pages, and inquiries from social channels, walk-ins, and the member app flow into the same CRM automatically, tagged by source.
How does Glofox help with member retention, not just acquisition?
Retention sits in the same platform as your CRM. Visit milestone badges, behavior-based push and SMS, the Community Page in the branded member app, and a Members at Risk report all work together to keep members engaged and surface churn risk early.
Will Glofox work for a multi-location studio or franchise?
Yes. Glofox supports multi-location operators with centralized member management, cross-location campaigns, and Glofox Insights for roll-up reporting across every site. Memberships and pricing can be set consistently across the network.