ABC Glofox Customer: Relentless Fitness
- Lakewood, CA, USA
- Multi-format Gym
- ~5 years with ABC Glofox
Key results:
- 75–100% class utilization
- 6+ years in the industry
- 4+ offerings in one platform
- Retail revenue on autopilot
First a Coach, Then a Gym Owner
Kevin Parris didn’t set out to be in the fitness business; he just wanted to help his son become a better athlete.
A runner and soccer player through college, Kevin understood what focused training could do for a young athlete. When his son started playing basketball, Kevin became his personal trainer, setting goals, building programs, and helping him compete at a higher level.
Then the coworkers started asking. Then the family members. Then the 1:1 clients. First, he rented a space, he grew, then he got his own facility and kept expanding.
Today, Relentless Fitness in Lakewood, CA, serves entire families with spin classes, cardio dance, semi-private training, personal training, and retail add-ons, all under one roof.
Here’s how Parris did it!
The Challenge
As Relentless Fitness grew, the admin grew with it. And the tools available weren’t built for that. The core issue Kevin faced was as much about complexity as it was about ownership over his business.
As we started adding more classes and services, everything got more complex — bookings, memberships, missed payments, cancellations, all of it.
Some of the tools I looked at felt like they were putting my members into a shared system with other gyms, which wasn’t what I wanted.
With ABC Glofox, we found a platform that lets us fully own the member experience and build stronger, more direct relationships from start to finish.
What Kevin needed was specific:
- A branded experience where members stayed connected to Relentless, not a third-party platform
- Automation to take day-to-day admin off his plate and give him time back
- Strong capacity controls to manage high-demand sessions like cycling
- A flexible system that could support memberships, class packs, semi-private training, and retail, all in one place
Why ABC Glofox
Kevin came in knowing what he didn’t want. From working in other studios, he had seen platforms that took a marketplace approach, which for him wasn’t an option.
So he ran demos, studied his options, and made a deliberate choice.
ABC Glofox gave him what he was looking for: a fully branded member experience he could own end to end, with the automation to run it without being consumed by admin.
When I’m busy helping my clients, that means I’m doing well.
I can focus on building relationships and the business that I want, instead of managing day-to-day operations – and that’s what ABC Glofox allows me to do.
Manage: Running a Multi-Format Gym Without the Chaos
Most gyms run one or two revenue streams. Relentless Fitness runs 5 simultaneously:
- Classes
- Semi-private training
- Cycling packages
- Packs
- Retail
Keeping that model clean requires visibility across all of it. Inside ABC Glofox, Kevin can instantly check attendance, bookings, revenue, and capacity, so he knows what’s working without having to chase the numbers daily.
“I can forget about the numbers in the day-to-day, because I don’t want to be consumed by that.”
Delight: A Branded Experience Members Actually Feel
Through the Relentless Fitness branded app, every touchpoint feels like Relentless, not a third-party platform. The relationship stays with Kevin, not with the software.
- Clear acquisition workflow integrated directly with the website
- Automated signups and recurring payments across memberships, cycling packages, and semi-private training
- Spot booking and automated waitlists to manage demand without manual coordination
Automated communications keep members informed without adding admin. For a gym built on family relationships, that consistency is the product.
Grow: Automation That Fills Classes and Protects Revenue
Kevin’s growth model runs on one principle: the business should grow without him having to manage every moving part.
The acquisition workflow is integrated directly with the website, leads flow in, signups happen automatically, and recurring payments run without intervention. When a cycling class fills up, the waitlist kicks in. When someone cancels at the last minute, the fee applies automatically.
The results speak clearly:
- 75–100% cycling utilization depending on time slot
- Automated late cancel and no-show fees protect revenue and reduce last-minute drop-offs
- Five revenue streams, classes, semi-private, cycling packages, packs, and retail, managed in one system
Future: Built to Scale Further
Sixteen years in, Kevin isn’t slowing down. His next move is to lean further into ABC Glofox’s marketing capabilities, so growth continues with even less manual effort, and more time stays where it matters: on the floor, with his members and their families.
Relentless Fitness is proof that a high-touch, family-driven gym and a fully automated operation aren’t opposites. With the right system behind you, they’re the same thing.
Explore more success stories on the ABC Glofox customer stories page. Book a demo today.
