Growth Making the Most of the January Gym Rush: 5 Ways to Boost Acquisition and Retention in 2021
The countdown to Christmas looks a little different this year, and 2020 has been one we’ll never forget. We’ve spent...
Leadership
The Impact of COVID-19 on the Fitness Industry – A Glofox Report
Boutique gym attendance and class bookings in some world regions have bounced back to around 91 per cent of pre-COVID...
Growth 
Podcast Vanessa Severiano on Why Mission-Driven Companies Will Win Long Term
Vanessa Severiano is a fitness business consultant and the host of The Business of Fitness Podcast. In this episode, she...
Experience The Economics of Owning a Gym in 2021
When calculating the economics of owning a gym, there are several key areas to look at. Startup costs can vary...
Growth 12 Ways to Increase Gym Revenue For Your Hybrid Fitness Business
While gyms, fitness centers, and studios have experienced several setbacks this year, don’t count the fitness industry out just yet....
Growth How to Win at Social Media Marketing for Your Fitness Business
It’s no secret for gym and business owners a killer social marketing strategy to do wonders for your business. It’s...
Growth How to Optimize Your Gym for a “Near Me” Search
Nowadays, most people turn to internet searches to answer their questions. 46% of Google searches are for local businesses, and...
Growth Everything You Need to Know to Create the Best Fitness Email Newsletter
There are 3.9 billion daily email users, and many marketers believe that email marketing increases customer retention. With 73% of...
Product Product Updates at Glofox: November 2020
This past month, we’ve been working on features designed to reduce the manual work needed for membership promotions with ‘Gift...
