10 Fitness Industry Trends That Could Define 2020

Published on: 
11 September 19
Posted in: 
10 min read

Trends come and go, but it’s always fun to see what’s up and coming. From new classes and tech-driven trends to using genetics to inform workouts, the fitness industry trends of 2020 look very exciting.

While many fitness trends have remained consistent over recent years, there is always room for innovation. We will see the fitness industry tapping more into tech, as well as the growing consumer desire for unique experiences, personalization, and freedom.

If you’re a fitness business owner, it’s crucial to get ahead of trends, so your studio isn’t left behind. 

People’s fitness motivations come from a variety of reasons. Whether it’s a desire for long-term health, an interest in the latest fitness tech, or a general passion for all things health and fitness. Whatever the reason, 2020 has some pretty exciting trends that will tick all of those boxes. Here are some fitness trends to watch out for.

New Workouts

1. Group Training

While it’s not a new trend, 2020 will see group training go to the next level. It’s the social aspects of group training that appeal to consumers; especially Millennials and Generation Z. Previously, we’ve explored how these generations are shaping the fitness industry. Considering that they make up 80% of fitness club members, it’s no surprise that group training is so popular. 2020 will see the trend evolve even further, with a range of new classes for members to explore.

2. Yoga HIIT

Hybrid fitness classes have been trendy for a while now, think Yogalates (Yoga and Pilates) or Aqua Zumba. So, it’s about time that these two major fitness trends join forces. Yoga Hiit is, as the name suggests, is a combination of quick bursts of Hiit (high-intensity interval training) peppered with dynamic yoga poses. Classes often finish with some full-body yoga-style stretches. 

This time-efficient workout allows you to get the best of both worlds, achieving a serious calorie burn while simultaneously lengthening and stretching your muscles. This class is a fantastic option for people who are struggling to find time to meet all their fitness goals. It may seem like a novelty, but we predict this class will be around for a while! 

3. Functional Training

In recent years CrossFit has made a massive impact on the fitness industry. It increased in popularity as the classes provided people with a fast and efficient way to get stronger and burn calories. However, in 2020, there will be a shift in focus. Instead of how much weight, or how many reps we can complete, the importance will be on how we perform all of the movements and learning proper technique through functional training. Functional training, as the name suggests, works on movements that work the muscles we use most for everyday tasks. This type of training allows our bodies to continue functioning at their best for as long as possible.

Functional training concentrates on refining balance and coordination and building strength in the right way. This trend is a particularly important type of training for older adults and will ensure a more long-term, injury-free, health, and fitness plan.

4. At-Home Workouts

With everything from expert-led total-body workout apps to live-streamed fitness classes, technology is completely transforming home workouts. When you think of home fitness, you probably think treadmills and elliptical machines, but the future of home exercising is much more complicated. Think tech-centric gym equipment like the Peloton; designed to be the all-in-one go-to for the home gym. This particular piece of home gym tech has sparked significant competition in the industry, so expect more to come. 

Working out at home in 2020 will be more creative and exciting than ever. Smart technology does not stop at exercise bikes; this space has been rapidly growing and now includes a range of fitness equipment. From intelligent rowing machines and weightlifting systems to a full-length fitness mirror that works as a personal trainer – this is personal training on a whole new level. Home fitness allows users to pick and choose whatever class they want at whatever time they want.

In between a busy schedule, long commute, and bad weather, home workouts have a ton of benefits. Overall, they’re incredibly convenient, and we all know that convenience is king! 

5. Mindful Workouts

For many people, exercise is their go-to stress management strategy. Studies show that many Americans use their fitness regimen as their principal stress reduction method. It is a fantastic tool; physical activity has the power to relieve anxiety and reduce stress levels in the body. There is a shift towards using this tool more and adding to it. Mindfulness practice provides many of the same values; it helps manage anxiety and even depression. With the knowledge that we can use both mindfulness and exercise to help ease stress, people are now looking to harness both techniques. 

Fitness will evolve in the future. There will be a greater emphasis on what happens before and after working out, as well as during. The time we spend recovering is just as important as our training and will have significant effects on our training. This refers to our state of mind, our sleep, stress levels as well as nutrition. 

There will generally be more attention placed on holistic wellbeing in 2020. Again, technology plays a big part in this. Examples include apps that allow us to track our sleep and technology designed to help us improve our sleep patterns, as well as meditation apps. This trend will have a significant focus on those in their formative years, offering sustainable health plans.

Nutrition

6. Plant-Based Diets

We couldn’t talk about the world of health and fitness without looking at what’s happening on the nutrition side of things. 

Sustainability has become a key issue in recent years, and this extends throughout all industries. In past years consumers have been offered vegan or vegetarian alternatives, with both health and conservation in mind. We are now shifting towards a different term: plant-based. 

The world has been transitioning into the plant-based territory for the last few years. It’s predicted that by 2040 only 40% of the global population will be eating meat. 35% will be consuming lab-grown meat, and 25% will be consuming vegan meat replacements. It’s safe to say; the trend is here to stay.

Numerous celebrities and athletes openly follow a plant-based lifestyle, with the example of a recent documentary “From The Ground Up.” The doc follows a former meat-eating college football player, who meets with elite plant-based athletes including ultra-athlete Rich Roll, who are powering their performances with plants. 

While originally plant-based referred to a diet completely free from animal products, it has taken on a slightly different meaning. The term now seems to evoke plenty of vegetables and healthy choices but spares customers the harsher conditions of vegan or vegetarian. Instead, it’s seen as a soft nudge to eat more vegetables, not caution to stop eating meat entirely. For some, this allows a little wiggle room to sneak in the odd burger! 

The majority of plant-based products are vegan, their target audience, however, is not for the most part. Beyond Meat and Impossible Burgers have already made a big splash in the industry but expect to see many more brands and products popping up in 2020. 

7. Intuitive Eating

“Intuitive eating” has become a buzzword of 2019. Complementing the growing body-positive movement, intuitive eating encourages people to make food choices without experiencing guilt or an ethical dilemma. In a nutshell, the basics of intuitive eating include:

  • Eating when you’re hungry, stopping when you’re full
  • Not seeing food as “good” or “bad.”
  • Letting go of rules
  • Enjoying your food

With the recent backlash against diet culture, intuitive eating is becoming known as “the anti-diet.” While the snacking sensation may seem like a fad, social media is encouraging its momentum, so expect to see more of it in 2020.

Technology

8. Apps

Data and personalization are here for the long run and can and with the right tools can make us all stronger and faster than ever.

Both apps and wearables have renovated the fitness industry in recent years, but the chances are we have only seen the tip of the iceberg. Advancing technology and business innovation will continue to shape our active lifestyles far beyond what we have already seen. 

Access to more and more data (of all kinds) will be available. As revolutions in people’s understanding of the factors that influence health and wellness continue, our definitions of fitness and exercise are progressively transforming. 

Look forward to more playful fitness apps and even fun classes that utilize technology to increase the user experience. There will be classes using wearable technology, VR technology, and fun apps. This will also incorporate more apps that involve teams getting together and working together on collective goals and tournaments. Essentially, we will see apps that are so much fun; people will barely notice that they are burning vast amounts of calories. Look for Hiit apps, treasure hunts, VR gyms, races with prizes to collect and all sorts of fun and entertaining ways to get in or stay in shape. 

9. Wearables

Source: www.statista.com

Fitness wearables are one of the hardest fitness industry trends to keep up with; because tech is evolving so quickly. Wearables have been the fitness industry’s most significant growth segment in 2019, with a market volume of $14,528m. The American College of Sports Medicine survey thousands of health and fitness professionals every year. Wearable tech such as fitness trackers, smartwatches, and heart monitors have ranked in the top three trends every year since 2016. 

As more companies experiment with the concept of connected clothing, fitness wearables are set to continue to grow. Becoming even more mainstream in 2020; the worldwide smart fitness wear market is predicted to hit $4.5 billion by 2023

10. DNA Testing and Genome Mapping

With today’s advancements, you can customize your fitness to your precise biology. Much like how DNA Ancestry kits have become increasingly popular, thanks to their ability to discover more about your family’s origins and to learn more about your ethnic makeup, DNA testing kits for fitness have become a new movement in the health and wellness world. Everyone from workout devotees to casual gym-goers is trying to get a better grasp of their genetic makeup and how it relates to their performance and proficiencies.

With DNA testing, you can learn what hormones are preventing you from burning fat, as well as a variety of details about your physiology that influence your fitness level. You will then get workout suggestions to help you overcome whatever has been holding you back. 

In Summary

Nutrition predictions aside, the fitness trends discussed share a focus on one main attribute for 2020, and that’s convenience. With this, fitness studios will need to focus on flexibility in terms of how they communicate with members and provide a great experience. 

We know that boutique fitness is not a trend; it’s actually changing the way the industry operates. However, as new classes become available, fitness professionals, health clubs and fitness centers will need to be prepared to keep up the pace in terms of class variety and fitness styles.

There are many new and exciting fitness trends to keep us motivated and energetic as we move forward, which ones did you find most appealing?

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