This Week in Fitness: 13th-20th December

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20 December 19
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3 min read

The latest news in all things fitness. We know that technology is already transforming the fitness industry, but it’s set to shake things up even more in 2020. This week, fitness wearables are battling it out for the number one spot on everyone’s Christmas wishlist and the Hilton proves that wellness is moving beyond the gym.

ACSM’s annual survey of worldwide fitness trends is now in its 14th year. New to this year’s survey was the inclusion of potential new trends such as mind-body movement (e.g., tai chi) and lifestyle medicine. Other trends were more specifically defined in the 2020 survey. 
Via ACSM. Read full report here.

Wellness is moving beyond the fitness center. Hilton‘s new Five Feet to Fitness guestroom concept will let guests use more than eleven different fitness equipment and accessory options in their hotel rooms. The new room category makes it easy for guests to maintain their routines while staying in Hilton hotels. 
Via Hotel Management. Read full article here.

“Getting healthier” isn’t a fixed concept. If health advice is anything, it’s fickle. While some concepts stand the test of time—eat fruits and vegetables, get plenty of sleep, exercise when you can—other trends are over practically as soon as they begin. (Remember appetite-suppressant lollipops and Shake Weights?) As a result, resolutioners of 2010 likely had different goals than will resolutioners of 2020. Here’s a look back at prominent health advice from 2010—and how it stands up going into 2020.
Via Time. Read full article here.

Orangetheory Fitness sees about 43% of their members doing the same thing and tracking their workouts on their Apple Watches during class. So instead of fighting Cupertino, they’re embracing the wave and making it even easier for members to workout using the tech that they already have. In yesterday’s announcement, Orangetheory unveiled the OTbeat Link, a custom-designed device that’s worn on your Apple Watch.
Via Forbes. Read full article here.

After Peloton’s advertising fiasco, other fitness technology brands will likely step it up this season and market themselves as the “It” holiday gift. And because wearables cost so much less than a Peloton bike — even for the top-of-the-line Apple Watch — chances are they’ll see a surge in seasonal sales.
Via Skift. Read full article here.

Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., is calling “bullfit” on the current state of the fitness industry with bold new research that uncovers Americans’ true feelings and misperceptions about health and wellness. In the aptly titled “Bullfit Report,” independent studies from Planet Fitness, Innovate MR* and Kelton Global^ expose a growing frustration with fad fitness, social media “fitspiration” and the many myths Americans believe to be true about health and wellness and uncover just how much of a toll it may be taking on getting America moving.
Via PR Newswire. Read full release here.

As you probably guessed, the Equinox Hotel is owned by the Equinox gym people, although they want you to think of them as more than that. These days they are also “fitness-tourism” people, with whom you can book a mountain-climbing trek, a surfing expedition or, if that sounds a little too close to nature, a stay inside a 1,000-foot Manhattan tower at the first of what Equinox promises will one day be a constellation of 75 hotels around the world.
Via The New York Times. Read full article here.

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