A recent study has shown that 69% of people search for a local business online at least once a month. This stat alone shows the importance of having an online home for your fitness business.
But having a gym website is one thing. Having an effective site that makes you stand out from competitors and drives potential members to take action is another. In The Fitness Marketing Guide for The Modern Fitness Founder, we talked about the importance of having a professional website for your fitness business. First impressions mean everything, and in the hyper-competitive fitness industry, this is especially true.
In this article, we’ll discuss the key areas you need to consider when creating your own gym website. We’ve also curated a list of great examples to inspire your gym website design.
How to Create an Effective Gym Website
When it comes to creating a website for your fitness business, there are a couple of features that you need to keep in mind. Generally speaking, the focus is on design and usability; if a website is difficult to understand or navigate, your visitors will simply leave.
Your website should have a clean, attractive layout. This way, you’ll attract potential gym members to interact with your content.
Typically, a simple layout is deemed more professional than a cluttered web design. If you have some photos, you can use them to determine the design of your website. But these photos should be clear with sufficient lighting, and they must also depict the right state and condition of your gym’s facilities. Web designers nowadays develop websites around good quality imagery with minimal text overlay, so this may be the best direction to go with your site.
A Comprehensive Menu Bar
There are some specific sections that your website for your gym must-have. Some of these sections include the blog, testimonials, class timetables, and amenities. These will usually in the menu bar on the home page of your website.
A blog section houses all your news, tips, and tricks and customer testimonials. We went into how you can start a blog for your fitness business in a recent article. Another relevant section is the timetable. On top of that, you should have a gallery section showcasing all your amenities, which could include high-quality pictures of your fitness facilities, group exercise classes, the locker room, and free weights area. A useful section to include also is a trainer section where you profile each of your staff with a headshot and short bio. A bio lets people get to know the team is before the step foot in your studio.
Finally, it is essential that you have links to your social media pages either on the menu or at the foot of the homepage. A popular trend now is to have your gyms Instagram feed appear on your homepage.
Other Important Features
Create clear CTAs: On the main page of your website, you should have clear Call To Actions (CTAs) to direct the visitor where to go. If you are running a low-cost free trial, special introductory offer, or a specific product or service you would like to promote.
Clear CTAs give a person somewhere to go. A person will lose interest if they have to go searching for what you are offering, so have it right in front of them when they visit.
Create landing pages that convert: A landing page is a webpage that is specifically designed to make your website’s visitors take one sole ‘next action.’ This next action is what will grow your gym business; for instance, it may be an action to sign up for your gym membership.
Use landing pages as the end destination for the leads generated through your digital advertising efforts. For example, if you are running a Facebook Ads Campaign; the traffic you generate should go to a landing page which should be optimized to convert into leads into memberships. In this case, you will need to create a simple and clear landing page that will convert. Unbounce, Mailchimp, and Leadpages are examples of software you can use to create landing pages.
Be listed on Google My Business: When you register your gym on Google My Business (GMB), you will be able to attract new customers. Being listed on GMB will enable your gym website to show up in search engines and optimized location searches. For example, someone new in the neighborhood may search for ‘gym near me,’ and if you’ve registered your gym on GMB; they will access your gym website, sign up for a membership plan and probably visit your gym the next day.
18 Examples of Great Gym Websites
A perfect gym website should have all the features discussed in part one of this article. Here are the top ten gym websites in the United States today;
1. Soul Cycle
Website Link: https://www.soul-cycle.com
Julie Rice and Elizabeth Cutler started soul Cycle, and it is categorized as one of the most luxurious boutique gyms in America today. Soul Cycle boasts of an inspiring work-out plan, and talented rockstar instructors. Soul Cycle’s website has a simple layout, which is quick and easy for its users to navigate. Its CTA ‘find/buy classes’ is well displayed and highlighted in yellow on the topmost right corner of its home page.
2. The Stronghold Climbing Gym
Website Link: https://www.strongholdclimb.com
This gym offers one of the best indoor climbing services in America. Moreover, it has the best strength training and cardio equipment, which help improve the climbing abilities of its clientele. Its website has a clear, chic design; with social media links prominently displayed on its home page. Moreover, they show full contact information on the home page; and this builds its credibility and enables new clients to inquire more about the services of the gym effectively.
3. Swerve Fitness
Website Link: https://www.swervefitness.com
Swerve Fitness focuses on placing its attendees in different classes, and after a class you receive an email to find out how you performed. Swerve Fitness has excellent facilities such as a smoothie bar, superlative lockers, and a lounge. They have an attractive home page, with its CTAs clearly displayed on it. It’s home page also shows how it has been featured in publications such as Business Insider, Bloomberg, and Fox Business. The studio also displays its blog, an FAQ page, and social media links.
4. F45 Training
Website Link: https://f45training.com
F45 Training started in Australia in the year 2012, and it has grown its clientele base to the extent of opening new branches in other countries, including the United States. This gym has specialized and enthusiastic instructors who will take you through an intense, results-oriented workout session for just 45 minutes, and this is how its name ‘F45′ came into being.
Its website is creatively designed with unique templates that can quickly catch the attention of all its users. Its CTAs and social media sharing buttons are clearly displayed on all its web pages, and it also has an optimized video that showcases its facilities.
5. Orange Theory Fitness
Website Link: https://www.orangetheoryfitness.com
This gym brings in new ideas in the fitness business; its members can exercise and at the same time, view their heart rate levels. This way, its members can know how fit they are and work hard on achieving their fitness goals. This gym has a unique website design which reeks of the color orange. This orange website design color helps the gym to brand itself. Its website also has an informative blog and a clear CTA well displayed on the top of the homepage.
6. Tone House
Website Link: https://www.tonehouse.com
Alonzo Wilson, who was a famous NFL player, established Tone House. They offer services that include bodyweight classes, plyometrics, and HIIT sessions. Its website is stocked up with exciting videos that showcase its facilities and training sessions. Its CTA comes in the form of a pop-up notification, which entices internet users to sign up for its classes. It also has an extensive FAQ and Contact Us pages.
7. Unbreakable Performance
Website Link: https://www.unbreakableperformance.com
Unbreakable Performance is an exclusive gym in which you will have to apply before you become one of its members. Former athletes; Jay Glazer and Brian Urlacher founded this Los Angeles based Studio. Its website has a chic black and white design, with its CTAs prominently displayed in blue. Its webpages load quickly, and its straightforward layout makes it quite easy for its users to navigate around its different sections.
8. SoHo Strength Lab
Website Link: https://sohostrengthlab.com
This gym enables its clients to exercise with sandbags, power sleds, and battle ropes. It also offers individual and personalized workout plans to its members. Its website has a simple black and white layout with a user-friendly design. Though its homepage has some downsides such as no clear CTAs, it has excellent, informative content which helps the visitor learn more about the studio.
9. Solid Core
Website Link: https://solidcore.co
Solid Core is present in multiple cities across America. It mainly focuses on pilates, and its gym membership is growing each passing day. Solid Core has a non-cluttered website design, which has elaborate pictures of its facilities and workout sessions. They display the CTA clearly on the top part of its homepage. Its website also has different sections, such as a contact us page, faqs, and social media links.
10. Tough Mudder Boot Camp
Website Link: https://tmbootcamp.com
Tough Mudder was established in 2010, and it offers 45-minute workout classes to its members. Tough Mudder Boot Camp boasts of values such as courage, fun, personal accomplishment, and teamwork among its members. This gym has branches in multiple cities across the United States. TMB took the step of creatively designing the site with a beautiful orange theme, and they also display the CTA clearly on the homepage. It also has an interesting blog and social media links.
11. The Wall
Website link: https://www.thewallfitness.com/
The Wall opened in 2018 as LA’s first fully registered green fitness studio. The homepage for this website actually moves through a selection of images with different copy, for instance, one of the slides invites users to get to know the instructors. However most notable, is the first page you are greeted with.
Immediately; a website visitor knows what to expect from The Wall, with the straightforward headline greeting ‘Bootcamp Meets Stadium Cycling’. Navigation is clearly set out, with the blocked white bar making it stand out separately from the rest of the information on the page. The Wall depicts its contact information exceptionally well. Social media links are clear and easy to find at the top of the page. But most importantly; the gym’s contact number is right there in front of the user making it easy for them to get in touch before losing interest.
Website link: https://anotherspace.london/
Similarly to The Wall, this homepage makes it clear to visitors exactly what the gym offers. If you’re taking inspiration from the last two examples; think about what your studio offers and what will appeal to potential members when they land on your website. No information should be difficult for them to find! This studio also has a separate section in its navigation promoting its events & workshops, which is a nice touch. Classes aside; what do you offer that might attract members? Would this make for an enticing page on your website?
Website link: https://www.1rebel.co.uk/
1Rebel uses video for the background of their website, which is a great way to give visitors an insight into what to expect from your classes. The top panel of navigation is a clever CTA dedicated to prompting visitors to book and buy classes, while on the main page of the site users can find out more information on each class. As a studio, 1Rebel prides itself on giving members a one of a kind workout experience set to playlists specially curated by their trainers. With this, it’s a nice touch that visitors can get a taste of the action and engage with the brand by accessing a 1Rebel playlist through Spotify in the bottom right of the page.
14. Prevail Boxing
Website link: http://www.prevailboxing.com/
LA’s premier boxing studio has a sleek and straightforward website. The homepage is a clickable still image, that is actually an embedded YouTube video. The video depicts real in-class footage, so straight away potential members can see what to expect. This is a great technique to get visitors to dive in and engage with your site.
More information on each class is available through the links at the top of the place, as well as links to pricing, class bookings, the trainers and an online store. This website is a perfect example of simplicity and sleek design well-done.
Website link: https://platefit.co/
PlateFit’s subtle background image sums up what to expect in this studio. (Well, that and the name). What this website does nicely is jumping straight in with eye-catching CTA’s encouraging visitors to book and an incentivizing offer right off the bat. But the most interesting this about this website happens before you even land on the homepage:
The site has an embedded lead capture form that pops up as soon as the landing page loads. This is an excellent idea for capturing leads before they’ve looked around your site and left.
16. Bells Gym
Based in Altrincham, Manchester, Bells Gym is a boxing and fitness studio run by Steve Bell. Steve is a former professional featherweight boxer who started Bells Gym with the goal of bringing boxing and fitness to the local area in a more family-friendly atmosphere.
Bells Gym website automatically plays a video once you enter. Sweeping shots and close ups of the members working out brings you firmly into the world of Bells. Below the video there are profiles of Steve and his coaches so you get to know the staff before you even enter.
17. Hot House Yoga
On a recent episode of our podcast we were joined by Christopher and John Yax from Hot House Yoga, based in Virginia USA. The guys are experts in marketing and selling high-value yoga offers and are also pretty good at showcasing what they have to offer on their website. What we like about this site is that they have their latest offering on display when you enter. It immediately entices you to sign up and below this, there is an offer to sign up for a beginner course.
18. The Studio Method
Website link: https://www.thestudiomethod.co.uk
The Studio Method is a personal training and group training fitness studio based in Cardiff. Similarly to Bells Gym, you are welcomed by a video that takes you through the world of The Studio Method. Video is such an engaging form of communication and it works great on the main page of a website. The navigation takes you down the page to a tour of the facility, the timetable, class descriptions and most important a section where you can book into a class or sign up to a longer-term membership.