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2024 Fitness Trends: 4 Ways To Future-Proof Your Business

4ways to future proof

Discovering the top 2024 Fitness Trends can be a difficult task, especially as the fitness industry is far more turbulent and fickle than most industries. If you’re a fitness business owner, you know this better than anyone. Trying to predict how the world is going to react to new trends, studies, and fads is not an easy task. Luckily for you, you’re reading this article.

ABC Glofox is a member of ABC Fitness, the world’s leading fitness business brand. That means that we have more insight, more data, and more foresight on everything related to the fitness world and 2024 fitness trends. After trawling through our data and speaking to a wide range of experts, we’ve found these four tips that we’re sure will be 2024 Fitness Trends.

  1. Diversify Your Revenue Streams
  2. Bring Wellness Into Your Business Plan
  3. Automate Your Outreach Plans
  4. Get Ready for Gen Z

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Our partners over at ABC Trainerize have also developed a list of top trends more specifically catered to personal trainers. If that sounds more relevant to you, you can find their tips here.

Learn More About ABC Glofox & Trainerize

Trend 1: Diversify Your Revenue Streams

The fitness industry is booming, with more people prioritizing their health and fitness than ever before. However, achieving true profitability remains a challenge for many fitness businesses. According to recent statistics, while 67% of studio owners are profitable, only 9% are at a sustainable level of 20% or more.

How to Diversify Your Revenue Streams

Diversifying revenue streams by offering nutrition programs, merchandise, and other related products can also generate much-needed additional income. As a business owner, it’s essential that you find new ways to reduce overhead expenses by finding better providers and reevaluating everyday items.

Read More: Alex Hormozi’s Guide to Upselling

Above all, get creative: find out if there are local businesses that can use your premises outside of your own business hours, see if you can offer online classes or courses, try and boost your attendance with referral programs, community brunches, etc.

This brings us to our next trend, one which is fundamentally changing the way we look at the fitness industry.

Trend 2: Bring Wellness Into Your Business Plan

In 2024, the convergence of wellness and fitness will become even more pronounced. 

Consumers are no longer solely focused on physical fitness but also prioritize mental health and overall well-being. Fitness businesses need to adapt to this shift by offering services and programs that address these trends.

In short, a holistic approach to fitness that includes mindfulness and stress management is essential. 

Don’t feel like you have the expertise to provide a full wellness experience? 

That’s no problem, that’s what communities are for! Reach out to local wellness experts in the area to provide a more experienced service to your members. That way, you’re providing a more complete holistic experience to your members while also making more established connections with your local community.  

Read More: The Complete Guide to Building a Loyal Community

Again, don’t be afraid to think outside the box: if you’re a spin coach, maybe add some breathing techniques into your class to help your members warm up and push their bodies further. Or, if you’re running a boxing gym, maybe add some yoga movements to your training flow to help your students become more focused and present in their workouts. 

People are looking for far more than a healthy body from their workouts now – they demand a more holistic experience that allows them to feel more engaged, involved, and happy with their membership. Make sure you are doing all that you can to provide that experience for them.

This brings us to the next key in the ever-changing fitness industry: keeping your members engaged.

Trend 3: Automate Your Outreach Plans

The way fitness businesses engage with their customers is evolving rapidly. You can’t just send out a boilerplate message anymore, hoping that a wide-cast net will bring in more fish. Instead, you need to focus more on personalizing and customizing your communication to cater to your members. 

6 Keys to Building a Loyal Fitness Community

Discover more

Where do your members prefer to be contacted? Social media? Email? SMS? 

You need to start collecting more data on your outreach tactics. There is zero reason for you to be wasting your time on outreach methods that are not engaging your members. Instead, spend time really understanding how to turn unenthused members into active and engaged advocates for your business.

Building a sense of community and transparency are key factors in engaging with customers. Something as simple as a quick message to a member to say congrats for their 10th workout can have massive implications for your member engagement. 

But how does anyone have the time to message each and every member about milestones, memberships, and schedules? 

The key is automation

Automated flows and personalized messaging can help convert prospects into active advocates and members. Also, all our data points to SMS as the king of outreach. It has a much higher open and engagement rate than email, and it really helps solidify a member’s connection to your business

Read More: The Essential Tool You Need to Boost Customer Retention

Trend 4: Get Ready for Gen Z

Gen Z, the generation born between the late 1990s and early 2010s, has unique preferences and expectations when it comes to fitness. To attract and retain Gen Z members, fitness businesses need to cater to their needs.

Being active on social media platforms is crucial for reaching and engaging with Gen Z. 

People in this age gap are busy, and essentially aim to gain all their insights and entertainment from social media and online resources. You need to make sure that you’re presenting clear, digestible content to this generation on every channel possible. Even just a weekly video summarizing your classes or offering some fitness tips can be a major boost to your brand visibility.

Essentially, to appeal to Gen Z, you need to create a clear and attractive online presence that shows your commitment to wellness, inclusivity, and accessibility. If you can, make daily posts updating members and fans on your activities, developments, and classes. Make sure to be sincere, and make sure you’re providing them with an honest and welcoming insight into your fitness business.

Right now, you have the opportunity to enhance your business offering to one of the most powerful and influential cohorts of spenders out there. Get ahead of the curve by jumping on online classes, content, and other shareable initiatives. 

Also, don’t rule out collaboration with other businesses or individuals. Influencers are, quite literally, some of the biggest commercial influencers of our time. Take a look around and see if there is an account or influencer that can help you boost your visibility and brand recognition.

How to Get Ahead in the Fitness Industry in 2024

Getting ahead in 2024 is going to be more difficult than ever. However, it just requires one thing from you: versatility.

If you can create a business plan that offers a diverse yet predictable revenue stream, focusing on community outreach and wellness, you will have a dependable yet versatile foundation on which to build on for the rest fo the year.

Don’t be afraid to get out there, both online and in person, and share your brand and business with anyone that’s available. Being an active and engaged member of the community, providing multiple levels of value at every step, can do wonders for your business – especially with the younger generation.

Here’s a clear visualization of what you need to do to make the most of 2024:

Want to find out more ways that you can boost your business’ stability and revenue? 

We’ve compiled an in-depth eBook sharing all the information and statistics from this event, giving you all the key insights and trends you need for 2024 in one easily accessible PDF.

6 Keys to Building a Loyal Fitness Community

Community is the core of any successful fitness business, but it's not easy to cultivate. Here, we show you exactly how to build a fitness community that will bring your fitness business to new heights.
Discover more

We empower you to boost your business

"I think Glofox speaks to lots of different fitness businesses. I looked at a few options, but the Glofox positioning was more flexible. Without it the business wouldn't be scaleable”
Mehdi Elaichouni
Owner at Carpe Diem BJJ

Trusted by studios, and global gym chains.

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