In the Origin Fitness Case Study, we discuss how co founder Paul Drew transformed their gym’s brand through mobile.Origin Fitness is a group training facility focused on achieving individual client goals. The team pride themselves in a personalised approach to fitness in a fun, yet intense environment. Origin now operate 32 classes under 6 specialist services with over 160 happy clients.
Standing out in an overcrowded marketWhen Paul and his business partner launched Origin, they knew they were entering an extremely competitive market. “There are 12 gyms in just a 3 mile radius of Origin.. We needed to create a unique advantage that would help us to stand out”.
“Gyms will be in the stone age if they don’t adapt and get some sort of easy to access online and mobile system for their business”.
PAUL DREW | CO OWNER, MANAGER & SENIOR COACH AT ORIGIN FITNESS
The Lightbulb Moment
With competition as intense as it is, gym and studio owners need to make bookings and payments easy and as flexible as possible for members.
“People spend so much time on their phone, it just makes sense to have a mobile app, where they can book & pay for services in a few taps. In this day and age, it’s simply a must.”
The Solution: a Custom Branded Member App & Online Booking Portal
Case Study highlights:
- 300 app downloads
- 96% payments through app
- 70% reduced no shows
- 83% increased bookings