When it comes to driving revenue, every fitness business should focus on:
1. Earning more revenue from existing clients; and
2. Finding new clients.
Here at Glofox, we give our customers the tools they need to maximize revenue on a day-to-day basis. Below, we set out our top tips on using gym management software to drive revenue to the next level.
1. Mobile Marketing
Mobile is a key marketing channel for any fitness business operating in 2017 and fortunately, Glofox software comes with a mobile app, as standard. That’s right, you get your very own branded mobile app for your fitness business!
Glofox customers who drive the most revenue from their app are the ones who really take the time to promote their app. Your mobile app should be promoted like any other part of your business, displayed prominently on your website and social media pages. Once clients have downloaded your App, the real games begin!
You have the ability to market to clients and members directly, with push notifications. This is really important when it comes to client retention and up-sells. Check out our earlier blog post on implementing push notifications with gym management software.
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2. Subscription Memberships
It’s simple, if you want to generate a consistent, recurring revenue, you need to offer subscription memberships. Our customers with the highest membership revenue have this in common!
In just a few taps of your mobile app, your members can purchase a membership and setup a subscription payment on their credit or debit card. The benefit of this is that you will get paid at the same time each and every month. If you want to stop chasing members for payments every other day, this is the solution you need.
Not to mention, consumers are used to paying for their favorite services via subscriptions. Be sure to take advantage of this opportunity at your gym or studio!
3. Run a Course
Classes are great, but I bet you wish you could get a little bit more commitment from your members. Well, what if your members could sign up and pay for a course at your facility, directly from your mobile app?
When your members pay up front for a course, they’re more likely to commit to it and see it through. Not to mention, your clients will see the same faces each week, helping you build a community at your gym or fitness studio. When combined with motivational push notifications, you have everything you need to keep attendance rates high.
This video on the courses feature will give you a great insight!
4. Open a Store
Want to make more money? Sell more! We know what you’re thinking: Easier said than done. We understand that building an additional revenue stream on top of your current business model may seem daunting. However, it doesn’t require huge effort to stock the products that you tend to recommend to your clients.
The Store feature available with Glofox gym management software, ensures your clients can purchase products through your branded mobile app. All you have to do is define your product (including variations, quantity available and restrictions on who can buy) upload an image and let your members do the rest!
With a click and collect system, you don’t even have to worry about shipping. Your members will simply collect their product on their next visit.