Barry’s Bootcamp debuts new spin concept, wellness travel gets a high tech upgrade and research shows that many of the hottest US businesses to franchise involve fitness.
Wellness Travel Gets A High Tech Upgrade
Virtual reality spa treatments, ultrasound therapy, and data-driven wellness retreats are trending in Hawaii. Other destinations will soon follow.
Is your circadian rhythm optimized? Has your facial collagen been refreshed lately? How’s the view from your Bod Pod?
These and other personal health questions are now a standard part of guest experience programming in luxury hotels and resorts looking to gain a foothold in the wellness travel market. According to the Global Wellness Institute, this market is expected to reach $919 billion by 2022 with an annual growth rate of 7.5%, which is more than twice that of tourism overall.
Barry’s Bootcamp Debuting New Spin Concept
Barry’s — formerly Barry’s Bootcamp — one of the original boutique fitness brands, which launched in 1998, is taking cycling alongside SoulCycle and Peloton, with a new indoor spin concept called Barry’s Ride.
The Los Angeles-based company offers 50-minute classes that alternate intervals of running on a treadmill and lifting weights, all against a backdrop of loud music and disco lights. Now Barry’s is set to open two spinning studios on Feb. 18 — one in New York City and one in Los Angeles, both near existing Barry’s locations. Prices range from $30 to $38 a class for both its regular and spinning classes.
Follow the Fitness Leaders: Biggest Threats to the Fitness Industry in 2020
In this installment of Follow the Fitness Leaders, seven industry leaders share what they believe are the greatest threats to your business’ success in 2020. Respondents include Club Greenwood’s Paula Neubert, Upgrade Labs’ Amanda McVey and Alloy Personal Training’s Rick Mayo.
Franchises That Work Out: Many of the Hottest Us Businesses to Franchise Involve Fitness
The rapid growth among the companies on this list is not only an indication of the popularity of the product or service they provide, but also often the continued viability of the business model. For example, the companies on this list tend to be in industries that will not likely suffer from changes to the consumer landscape brought on by technological advances. These industries include restaurants and fitness centers.
One of the most striking patterns that emerges from this list is the surge in franchises in the personal fitness industry. Half of the top 10 businesses on this list fall in that category, including the top three.
Why 2020 Is the Year Gyms Become Cool Again
The boutique fitness boom has drawn people away from traditional gyms in the past decade. As fitness-lovers found their niche (Spin addicts and Pilates enthusiasts and kickboxers alike), they drifted away from ellipticals and locker rooms and into grapefruit-scented studios with SmartWater and designer bath products.
But the times, they are a-changin’! We predict that 2020 will be the year people start going back to the gym, whether it’s a franchise or local spot. Why? A few reasons: the gym you once knew is getting a major makeover in terms of services, and with new pricing options at gyms across the country, they’re more competitive than ever.