Keeping up with the top 2025 fitness trends has the tendency to feel a bit overwhelming. The industry moves faster than most, and trying to predict what will stick versus what’s noise is no small task. The good news? You’re in the right place.
Because, ABC Glofox has access to powerful data, market research, and insider expertise. And, after analyzing the numbers and speaking with fitness leaders worldwide, we’ve identified the five key fitness business trends that will shape 2025:
Diversify Your Revenue Streams
Bring Wellness Into Your Business Plan
Automate and Personalize Your Outreach
Get Ready for Gen Z (and Gen Alpha on their heels)
Harness AI and Data for Smarter Growth
👉 Want the downloadable version? Get Your Fitness Trends eBook Here
The Five Key Fitness Business In 2025
So, without further ado here at the five key fitness business trends:
Trend #1: Diversify Your Revenue Streams
First, the global fitness market is growing. but profitability is still tight. And, while many studios are surviving, fewer are scaling sustainably. In 2025, the studios thriving are those finding creative ways to stack revenue streams beyond memberships .
What’s working now?
Nutrition programs and smart meal planning integrations
Branded merchandise and supplements
Online classes, workshops, and challenges
Facility rental to local groups outside regular hours
Referral programs and community-based events
The takeaway? This year, don’t just think about reducing expenses, think about building value ladders for your clients. You can do this by giving them multiple ways to invest in their health journey with you.
Read More: Alex Hormozi’s Guide to Upselling
Trend #2: Bring Wellness Into Your Business Plan
Next, the fitness industry has officially moved past being the emphasis on “getting fit.” These day, members want holistic well-being: stress management, mental health support, recovery, and even nutritional guidance.
In 2025, successful fitness businesses are weaving wellness into every layer of their offering. That might look like:
Partnering with local wellness practitioners (massage, therapy, acupuncture)
Adding mindfulness and breathwork into warm-ups or cool-downs
Offering recovery classes, yoga, or meditation alongside HIIT or boxing
Hosting community wellness workshops
Read More: The Complete Guide to Building a Loyal Community
Now, let’s be clear, your members are looking for balance, not burnout. So give them a space where physical fitness, mental health, and social connection intersect.
Trend #3: Automate and Personalize Your Outreach
Next, sending one-size-fits-all emails is a thing of the past. In 2025, the businesses seeing the highest retention are those using data-driven personalization and automation.
What that means in practice:
Using automation tools to celebrate milestones (10th class, new PB, birthday shoutouts)
Segmenting members by interests (yoga vs. weight training) and tailoring communication
Prioritizing SMS and in-app push notifications—channels with the highest open rates
6 Keys to Building a Loyal Fitness Community
Discover moreSaving staff time by building automated flows that still feel personal
Read More: 9 Key Customer Retention Software Elements
Automation doesn’t mean less human. It means more time to focus on building relationships while the system handles the admin.
Trend #4: Get Ready for Gen Z
Gen Z continues to dominate the conversation, but Gen Alpha (born 2010–2024) is next in line—and they’re already shaping expectations. Both groups are digital natives, value inclusivity, and expect seamless tech everywhere.
What matters to them in 2025?
Authentic, transparent brand voices on social media
Fitness content in snackable, video-first formats
Flexible memberships and hybrid access (in-person + digital)
Proof that your business cares about more than profit—community, sustainability, mental health
Even a weekly “behind-the-scenes” reel or class highlight can boost visibility and connection with this audience. And don’t overlook influencer partnerships—they’re still a key growth lever.
Trend #5: Harness AI and Data for Smarter Growth
Next, in 2025, fitness businesses aren’t competing on classes or equipment alone. Instead, they’re competing on insights. AI and data are reshaping how owners make decisions, market their services, and coach their members.
Predictive retention tools flag members at risk of dropping off before it happens.
AI-powered scheduling and forecasting help staff plan peak hours more effectively.
Personalized programming uses wearable data and preferences to create tailored workouts at scale.
The key isn’t simply collecting data, it’s turning it into action. And, businesses that harness AI tools to improve member experience, reduce churn, and streamline operations will have a major edge in 2025.
How to Get Ahead in the Fitness Industry in 2025
Finally, if there’s one word that defines success in 2025, it’s versatility.
Multiple revenue streams
Wellness woven into your business DNA
Automated yet personal outreach
A future-focused approach to Gen Z and Gen Alpha
The studios winning this year are those that build resilient systems and flexible offerings while staying deeply connected to their communities.
👉 Ready to future-proof your business?
Download Our Top Trends and Strategies Report Now
FAQs: Fitness Business Trends in 2025
1. Why should I care about fitness trends for 2025?
Because the industry is evolving and staying on top of trends helps you adapt your offerings, attract new members, and keep your current ones engaged. Ignoring them means you risk falling behind competitors who are innovating.
2. How do I know which trends are right for my business?
Great question! Not every trend will fit every studio. So start by looking at your members. For example, ask what do they value most? From there, layer in one or two trends (like wellness offerings or automation) that align with your brand and capacity.
3. Is investing in AI tools really worth it for small gyms or studios?
Yes. AI isn’t just for big chains. Affordable tools now help smaller operators with retention insights, scheduling, and personalized programming. Even small steps (like automated milestone messages) can create big wins.
4. How can I reach Gen Z and Gen Alpha without changing my whole brand?
You don’t need to reinvent everything. Focus on authenticity, flexible membership options, and creating content in video-first formats. Even simple behind-the-scenes posts or class highlights go a long way.
5. What’s the easiest trend to start with if I’m overwhelmed?
Habit stacking through diversified revenue streams. Add one new offer (like a nutrition add-on, recovery class, or branded merchandise). It’s a low-barrier way to increase value for members and test new income streams.
6. How can ABC Glofox help me stay ahead?
Finally, with powerful insights, automation features, and community-building tools, ABC Glofox makes it easier to implement these trends. From smarter outreach to flexible membership management, we help fitness businesses thrive in 2025 and beyond.
