ABC Glofox Q3 Recap

Today’s fitness members expect a mobile-first, hyper-personalized experience. This quarter, we have taken large strides in enabling you to offer your members that experience, while simultaneously growing your business using the ABC Glofox platform.

In this article, we’ll be showcasing the 5 top features we’ve shared with our customers this past quarter, including:

• New tagging capabilities
• Fixed amount discounts
• Search by city capabilities
• New audience filters
• Glofox and Trainerize integration improvements

If you’d like an in-depth look at all our feature releases from this quarter, you can find monthly product releases on our blog.

Ready to learn all about our best releases?

Let’s get started.

1. New Tagging Capabilities

You can now tag members in ABC Glofox to capture additional context, enable more targeted communication, and personalize experiences throughout the member journey. These custom attributes allow you to provide a more personalized and high-touch experience for your leads and members

Why You’ll Love This

These new tagging capabilities allow you to:

• Unify member context and tracking to identify key member attributes, such as skill level, goals, and more.
• Ensure faster handoffs and provide every staff member with the necessary context.
• Create flexible segmentation for personalized engagement to build custom audiences that match your business’s unique needs.
• Know exactly when and where to send members and leads messages, improving conversion, user experience, and retention levels.

You can learn more about tagging on the ABC Glofox platform below

2. Fixed Amount Discounts

Discounts aren’t only a method to boost short-term sales, but serve as a powerful strategic tool to attract new members, retain loyal clients, or promote new services.

In today’s competitive fitness industry, a well-structured discounting model can be the key to unlocking growth opportunities.

Now, in the ABC Glofox platform, you can choose whether a discount is based on a fixed amount ($20 off) in addition to percentages (20% off).

Why You’ll Love This

The addition of fixed-amount discounts helps you:

• Take greater control over your promotional strategies.
• Drive higher conversion rates on larger purchases (percentages typically perform better on smaller purchases).
• Alternate between discount types to avoid buyer delay based on previous offers.

You can learn more about discounting in the ABC Glofox platform below.

3. Search by City Functionality

Finding your fitness studio or gym just got easier for both leads and members using your mobile app.

In the ABC Glofox platform, the “Search by Area” option has been replaced by “Search by City” in the ABC Glofox app, as well as all customer-branded apps.

If you have a branded app, searching by city will display any locations you have in the selected city. The ABC Glofox app will display a list of all gyms or studios in that city that use ABC Glofox.

Why You’ll Love This

This new capability allows you to:

• Make it much easier for leads and members to discover new locations near their home.
• Allows leads and members to discover your location while traveling or after moving.

4. New Audience Filters

We have introduced a number of new audience filters, including:

• Plan
• Membership Start and End Date
• Tags

Why You’ll Love This

This gives you even more possibilities for segmentation and hyper-personalization, creating a seamless and tailored experience for every lead and member.

Plan:

You can now build audiences based on their membership plan or credit pack, enabling new possible audiences, including:​

• Upsell campaigns for lower plans​.
• Plan-specific updates​.
• Win-back campaigns tailored based on a particular plan​.
• Unique onboarding by plan type.

Membership Start and End Date:

Build audiences based on when their membership started or ended, enabling new possible audiences, including:​

• Seasonal kickoff​s
• Targeted win-back​s
• Rate-protection windows

Tags:

You can now build audiences based on their Tags, opening a new world of possible audiences, including:​

• VIP or other high-value advocates​
• Skill level​
• Goals​
• Time-based: i.e, morning warriors or lunchtime crew

5. ABC Glofox x ABC Trainerize Integration Improvements

As part of ABC Fitness, we have improved our integration with our personal training platform ABC Trainerize. This update is designed to improve functionality, reduce friction points, and create a seamless member and trainer experience at every touchpoint.

Why You’ll Love This

This in-depth enhancement of the ABC Glofox & Trainerize integration introduces the following features:

• When a Glofox member is added to a membership that exists in Trainerize, they will automatically sync to Trainerize.​
• Trainerize automatically delivers the assigned coaching programs, habits, meal plans, and more when a membership or product is sold in Glofox.
• Appointments booked in Glofox appear directly in the Trainerize calendar.

You can learn more about the ABC Glofox & Trainerize integration below

Take the Next Step in Member Management With ABC Glofox

As you can see, we have spent this quarter creating more functionalities that allow you to provide a more seamless and personalized experience for your members at every touch point. These are just the five most impactful feature releases we’ve introduced this quarter. As mentioned above, you can discover all our feature releases on our blog.

Not an ABC Glofox customer yet?

You can learn more about how Glofox can help your business below.