GJWB stacked

Glofox Helps Girls Just Wanna Box in Building and Retaining a Committed Member Base

Key benefit

Streamlined software that promotes community and convenience

GJWB stacked
  • Location
    Toronto, Ontario
  • Services offered
    Boxing Classes for Women
  • Most-valued Glofox features
    Client tracking tool and the Glofox app

About Girls Just Wanna Box

Kristina Ejem has been involved in sports at a high level as both an athlete and a coach and has a wealth of experience and expertise in training and coaching over the past 20 years. During her time training to box competitively, Kristina saw first-hand how much of a disadvantage she was at by being a female in the sport of boxing with limited opportunities to spar with women and compete. She decided to focus on creating a positive boxing experience for both men and women insisting on showcasing them on 50/50 corporate charity boxing cards. Kristina’s corporate boxing events took off like wildfire and what’s more, it helped people to understand the sport and develop an appreciation for boxing. These events went on for ten years, during that time she opened a boxing club and started teaching her 5 level boxing program she named Girls Just Wanna Box. The strength of this program was what helped the gym membership grow to 70% women. Kristina went on to be named the female coach for the provincial team going to the Nationals in 2017-2018. This opportunity opened her eyes to not only the lack of female athletes but the coaches, which unlocked her passion even more to mentoring other females in the sport.

Having identified a specific weakness that she saw in the market – real boxing training gear specifically created for women, the GJWB gloves were born. Kristina, along with business partner Helene Jafine, left their previous gym and continued to create a space and program where women could participate in and benefit from both the physical and psychological benefits of boxing training.

Having been on this journey for a decade and now within a new space focused specifically on GJWB and women for the past two years Kristina and Helene love that they can share their love of boxing in classes and with their products. The GJWB program which Kristina created has provided her members with a community of like-minded individuals who are focused on empowering and supporting one another.

“We didn’t want a 1000 member gym, lacking personalization and authenticity. We wanted to create a community program, and Glofox made that possible for us”

Kristina Ejem from Girls Just Wanna Box

The challenge? Finding the Right Software

For both Kristina and Helene, it was important to find software that could cater to the program they were offering, without adding hours of admin:

“From my experience with other software, they were unnecessarily complicated and required time to train yourself on every little element.”

The GJWB program is a 5 Level program which caters to all levels from novice to highly skilled and is run throughout Toronto at different times in different locations. They also host stand-alone events. A flexible platform that could support all of this was a necessity:

“There are so many moving parts to the business. We’re quite fluid in how we work and we were on the lookout for management software that would suit our model.”

How has Glofox helped?Building a Dedicated Community

Glofox has helped Kristina to cultivate a committed community who have grown alongside the business:

“For us, we knew we wanted to move away from the traditional gym set-up to a dedicated program. We didn’t want a 1000 member gym, lacking personalization and authenticity. We wanted to create a community program, and Glofox made that possible for us”

The direct link Kristina has with her members through the Glofox app means she can ensure that her messages and promotions are always received. Using the app to send personalized messages of studio updates helps to build her loyal and committed member base:

“We really love how you can do promotions for your members within the app. We did a flash sale for Black Friday on our GJWB packages and it went down a storm!”

From a member perspective, Glofox also packs a punch with the female boxers attending Girls Just Wanna Box classes:

“We’ve had really great feedback from our members booking classes. It’s just so easy! With minimal effort you’re booked into a class!”

What’s Next for Girls Just Wanna Box?

2020 is set to be an exciting year for the GJWB community with the goal of focusing on the development of women in boxing. With this as a key focus, Kristina and Helene have some particularly exciting events planned for this year with their first all-female corporate boxing event in Toronto. They are partnering with an all female professional event and another amateur card. GJWB also plans to continue growing their program for young girls called L’il Stars and continue to develop the GJWB line of gear and clothing as they have launched their online store. They also plan to grow their glofox app to include their blogs, products and instructional videos for their members.

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Don’t just manage your gym, grow it by creating a member experience that retains members.

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Coby van den Ende
Director and Founder of Uber Shape

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