For fitness studies and gyms, it’s common for people to come and go without much notice. They join a class, follow along, and leave, and unless something stands out, they’re just another face in the room. That’s the challenge of running a bigger community: more members, more staff, more moving parts.

But personalization is still possible. It’s what turns a gym into more than a place to work out; it makes members feel like the service is built for them. That’s why we’re introducing Tags in ABC Glofox. 

Tags are a simple new layer that lets you label members with the details that matter most, so every coach, manager, or staff member can keep track, personalize the experience, and help members reach better results.

This is a new, exciting update that will elevate personalization for gyms and fitness studios to the next level, driving loyalty and retention.

What Are Tags in ABC Glofox?

Tags are a new feature in the ABC Glofox to keep all the essential details about your members and leads in one place. Think of them like digital labels or sticky notes you can attach to a profile, clear, visible, and easy to act on.

They’re fully customizable, so you decide what matters most for your studio. That could be:

• Skill levels: beginner, intermediate, advanced
• Goals and preferences: weight-loss goal, prefers mornings, struggles with nutrition consistency
• Member persona: VIP, trial completed, at-risk
• Program type: strength track, yoga flow
• GLP-1 use
• If the client is injured

In short, Tags will help you turn scattered notes and memories into a shared record that every staff member can use to personalize communication, smooth operations, and make members feel seen.

Read more: Motivating Members With Personalization

Why Tags Matter

Every studio depends on details. Who’s new, who’s struggling, who’s thriving, who might be about to drop off. Tags give you a simple way to keep those details organized and usable, so your whole team can act on them.

#1: Smarter segmentation → better targeted comms

The number one rule of personalization is that you can’t send the same message to everyone and expect the best engagement. Beginners might feel overwhelmed, while experienced members tune out. 

Tags let you separate groups and shape the message so it speaks directly to where they are. It could be a campaign that encourages new members to stick with their first month, or an invitation to advanced members for a workshop. The difference is that people feel like you’re talking to them, not at them.

Read More: Why Your Fitness Studio’s Tech Stack Matters from Day One

#2: Personalization → members feel seen and valued

A lot of loyalty comes down to small moments. When a coach remembers a member’s goal or acknowledges that they prefer morning classes, it makes the interaction personal. Without a system, staff have to rely on memory. 

With Tags, those details are right there on the profile, so anyone on your team can pick them up. Members notice when they’re remembered, and that’s what makes them stay longer.

#3: Operational efficiency → quickly filter, group, and act

Studios move fast, and staff don’t have time to dig through old notes. Later this year, reporting on Tags will make it easy to pull the right group in seconds, like everyone who’s missed three classes, or all the members in a specific program. 

That means faster follow-ups, smoother handoffs between staff, and less risk of people being overlooked. It keeps the business running cleaner, and it makes the member experience more consistent.

And all these three things, smarter communication, stronger relationships, and smoother operations, directly affect retention, attendance, and revenue.

5 Creative Use Cases for Tags by ABC Glofox in Your Gym

The real power of Tags shows up in everyday studio situations. Here are some of the ways you can use them to make operations smoother and member experiences more personal:

1. Tracking skill levels and injuries

Studios often run classes that cater to very different ability levels, a beginner yoga session next to an advanced HIIT class. Without a platform, it’s easy to lose track of who should (or shouldn’t) be in which group. 

With Tags, you can mark someone as a beginner or with an injury, so staff always know how to guide them. That means safer workouts, members getting the right challenges, and fewer people feeling out of place.

2. Smoother staff handoffs

When one coach goes on vacation or leaves, it can feel like the slate gets wiped clean. The next coach often has no context about the member’s goals or struggles. 

Tags prevent that gap. If someone is tagged with a weight-loss goal or struggles with nutrition consistency, the new coach can pick up the conversation without missing a beat. For the member, it feels like continuity instead of starting over.

3. Smarter, more relevant marketing

Generic campaigns don’t work because they speak to nobody in particular. A 10% off promo means very different things to a new member compared to someone who’s been with you for years. 

Tags let you split audiences so each group gets messaging that resonates, beginners might get encouragement to build consistency, while advanced athletes see opportunities to push further. The same campaign becomes more effective simply because it’s personalized.

4. Segmenting VIPs or High-Value Members

Not every member has the same impact on your business; some drive more referrals, spend more, or build community just by showing up. Tags help you identify and prioritize these high-value members.

You can segment groups like top referrers, or consistent class attendees, and personalize your outreach with early access, thank-you perks, or exclusive invites. This not only strengthens loyalty but also turns your best members into long-term brand ambassadors.

5. Building communities inside the gym 

Belonging is a big reason people stay. Tags help you form tighter communities within your gym, such as morning regulars, lunch crew, challenge participants, or new joiners.

You can send updates, form groups, or even create challenges around those tags. Members feel connected to each other as well as the studio, which strengthens retention.

Read More: How Community Engagement Fuels Studio Growth 

How Tags Supercharge Communication & Campaigns

• Send targeted tips to beginners: Instead of sending the same email to everyone, you can filter by beginners and share class tips or motivation. It sets the tone and helps them feel supported.

• Reward loyalty with exclusive offers: Members tagged as VIP or top 10% can get invites to special events, referral bonuses, or priority booking. It’s a simple way to show appreciation and build long-term loyalty.

• Win back members at risk of dropping off: If someone is tagged as at-risk after missing sessions, you can trigger a personalized follow-up with a friendly nudge to rebook. These small touches often make the difference between losing a member and keeping them.

• Upsell the right programs to the right people: Want to promote a new strength track or yoga flow? Use Tags to target only the members who will find it most relevant, so you’re not overwhelming the rest of your community with offers that don’t apply.

This kind of targeted communication keeps members engaged because it shows you understand where they are in their journey. And for your studio, it means higher open rates, better conversions, and stronger retention.

How to Get Started with Tags

You don’t need to overhaul your gym system on day one. The best way to start with Tags is to keep it simple and build over time.

Step #1: Decide what details matter most

Think about what actually helps you serve members better. 

For most studios, that might be whether someone is a beginner or advanced, which classes they usually take (spin, yoga, HIIT), or whether they’ve stopped showing up recently. 

Check the section on creative ways to use tags to map this step out.

Step #2: Create and apply your Tags

Set up Tags in Glofox and start adding them to member and lead profiles. Keep the wording simple and consistent, “yoga flow” works better than “likes stretching,” so your whole team knows what it means.

Step #3: Test with one or two groups

Start small. Try sending a tailored message to beginners, or reach out to members who haven’t booked in a while with a quick check-in. Compare the response to what you’d usually get from a general message.

Step #4: Build from there

As your team gets comfortable, you can add more Tags, things like VIPs, program type, or morning person. Over time, you’ll build a complete snapshot of your community that helps you act faster and connect better.

Even just a few Tags can make a big difference. The more you layer them in, the easier it gets to personalize how you communicate and deliver service.

Conclusion

We believe you’ll love using Tags for both your leads and members. 

Think of them like digital sticky notes that never fall off, or a living checklist of what matters most to each person. Beginner, prefers mornings, VIP, working through an injury,  the kind of details that usually get lost now travel with the member wherever they go in your system.

This is the piece the industry has been missing. We talk about personalization all the time, but rarely do we have a tool that makes it real. Tags turn those details into action, and there are endless creative ways to use them. 

We’ve built the feature. Now it’s up to you to see how it can reshape the way you run your studio and raise the standard for member experience.

Make members feel known. Log in to Glofox and try it. Add a couple of Tags, send a message to one group instead of everyone, and see the difference for yourself.

Learn more about Tags in Glofox and start building those connections today.