The pandemic accelerated the shift in how people perceive health, fitness, and social connection, particularly as gyms and other fitness facilities were among the hardest hit. But as restrictions eased, the fitness industry rebounded strongly.
Gyms, studios, home fitness, digital platforms, and wearable tech markets are all thriving, supported by diverse demographics and evolving consumer preferences. The industry is not just recovering but expanding, driven by innovation, personalization, and a renewed focus on community and holistic wellness.
Here are the most effective strategies to make your gym profitable in 2025, and how Glofox can help power each one.
#1: Diversify Your Revenue Streams
What it is
Depending only on membership limits, the growth of your gym is limited. Diversifying means offering additional services, such as personal training, wellness sessions, merchandise, and experiences that extend beyond standard gym access.
This increases your member lifetime value. If a member is only paying $50/month for access to machines, they’re likely to leave once their motivation dips or a cheaper option pops up.
However, if the same member is also attending a weekly group class, purchasing supplements, or working with a coach, they’re more engaged, achieving results, and emotionally invested. That loyalty directly translates to more income over time.
Why it matters
Gyms aren’t just competing on access to equipment anymore. Members want full solutions: coaching, accountability, recovery, even lifestyle advice. The more services a gym offers, the more value it provides, and the longer members stay.
You increase trust and loyalty, offering the whole fitness experience, not just a place to sweat it out.
How to implement it
Offer Health & Wellness Services
- Massage therapy
- Infrared sauna sessions
- Wellness workshops (sleep, stress, nutrition, recovery)
Add Coaching & Digital Upsells
- Nutrition coaching (1:1 or group)
- Habit tracking programs
- Access to digital courses or eBooks
Sell Products & Gear
- Branded apparel, gear, and supplements
- Affiliate products from trusted fitness brands
Host Events & Experiences
- Bi-monthly challenges or competitions
- Member appreciation nights
- Guest speaker sessions or fitness panels
- Outdoor meetups or community walks
Create Tiered Memberships
- Include value-adds like coaching or recovery access
- Offer corporate wellness packages for local employers
How Glofox can help
Glofox makes it easy to manage multiple services in one place. Sell packages, book sessions, upsell memberships, and track all revenue streams, right from your dashboard. Whether it’s merchandise, PT add-ons, or wellness events, Glofox helps you organize and grow it all.
Read more: How to Choose the Best Features for Your Gym
#2: Leverage Digital Training & Hybrid Models
What it is
Hybrid training combines in-person access with digital tools like on-demand classes, online programs, and mobile accountability. It gives members the freedom to train where and how they want, without sacrificing progress or connection.
Why it matters
Flexibility has become non-negotiable. Members want access to your coaching even when they’re traveling, working late, or training from home.
The gap between traditional gym access and personalized coaching has widened. What was once reserved for a select few, customized, guided training, is now the expectation for most members, regardless of how much they’re paying. Simply offering access to equipment isn’t enough anymore.
How to implement it
Offer Hybrid Memberships
- Create plans that combine gym access with digital content
- Include video-based programs for travel or home use
- Build tiered options (in-person only, hybrid, digital-only)
Build a Digital Library
- Upload pre-recorded classes
- Offer niche programs (e.g., 6-week fat loss, postpartum strength)
- Let clients access workouts on demand from your app
Run Online Coaching Programs
- Weekly check-ins, progress reviews, and habit tracking
Add Virtual Support Tools
- Send reminders and encouragement via app messaging
- Track progress remotely with workout and habit logs
How Glofox can help
With Glofox’s all-in-one app, you can create a differentiated member experience with a fully branded mobile app and booking portal, a seamless check-in experience, and your own member store.
- Upload on-demand workouts
- Build and deliver digital coaching programs
- Message clients directly
- Combine in-person and remote training in one seamless experience
Whether your members are in the gym, on the road, or working out at home, Glofox helps you stay connected and keep them accountable.
#3: Streamline Operations and Automate Admin Work
What it is
Streamlining operations means reducing time spent on repetitive admin tasks, like scheduling, billing, reminders, and tracking, by using software and automation. This frees up your team to focus on member experience and growth.
Why it matters
Manual admin slows everything down. Automating routine processes allows your gym to run more efficiently, serve more members, and scale without adding overhead.
How to implement it
Automate Admin Tasks
- Enable auto-billing and renewals
- Set up automated class bookings and waitlists
- Send automatic reminders for classes, check-ins, and payments
Simplify Scheduling & Staffing
- Use shared calendars for trainers and staff
- Offer online booking through your app and website
- Automatically update availability and capacity
Centralized Member Management
- Keep contracts, notes, and communication in one platform
- Reduce manual follow-ups with built-in workflows
- Track attendance, purchases, and renewals in real time
How Glofox can help
Glofox automates the core of your gym operations:
- Class and session scheduling
- Payments and billing
- Reminders and notifications
- Member profiles, activity logs, and CRM data
You get a smoother backend, and your clients get a frictionless experience, from sign-up to session.
Check Out: Our Top Features to Optimize and Automate Your Fitness Operations
#4: Increase Client Retention
What it is
Retention means keeping members active, engaged, and loyal over time. It’s not just about signing people up, it’s about delivering enough value for them to stay, succeed, and refer others.
Why it matters
Retention is critical financially: it costs gyms up to five times more to acquire a new member than to retain an existing one. The average annual retention rate for health clubs is about 71.4%, meaning roughly 28.6% of members leave each year.
Any minor improvements in retention will then lead to major gains in profitability and sustainability for your fitness studio or gym.
How to implement it
Personalize the Experience
- Onboard every new member with a quick win or personal plan
- Offer milestone-based programs to build momentum
- Assign coaches or accountability contacts
Download: The Only Guide You Need for a Successful Member Onboarding
Stay Connected
- Send regular progress updates or check-in messages
- Celebrate achievements with in-app badges or public shoutouts
- Use messaging to follow up when members miss a week or hit a wall
Track Engagement and Progress
- Monitor attendance and activity
- Track small wins: habits, energy levels, mindset shifts
- Build feedback loops through surveys or reviews
How Glofox can help
Glofox gives you the tools to spot disengaged members early and take action before they drop off.
Powered by ABC XLerate, Glofox’s built-in CRM delivers complete visibility into member behavior, so you can personalize engagement and keep retention high.
Key retention tools include:
- In-app messaging for check-ins and motivation
- Automated reminders to keep members on track
- Progress tracking across workouts, habits, and goals
- Real-time engagement reports to flag at-risk members
Know exactly how your memberships and credit packs are performing, and use that data to grow. Glofox makes it easy to re-engage members before they expire, follow up with frequent cancelers or no-shows, and drive long-term loyalty with less manual effort.
Check Out: Our Top Features to Solve Retention for Your Gym
#5: Maximize Client Value (LTV)
What it is
Member Lifetime Value is the total amount of revenue a gym can expect to earn from a member throughout the entire time they remain a customer.
It’s not just about the monthly membership fee; it includes everything that the member pays for: personal training, group classes, supplements, gear, or any other service the gym offers.
Why it matters
LTV is the #1 determining metric in any business, especially in service-based models like gyms, personal training, and boutique fitness. Why? Because these businesses thrive not on mass volume, but on depth of relationship and repeat value.
It’s not just about how many members you have; it’s about what each member is worth over time.
Increasing LTV means generating more revenue per client while spending less on acquisition or marketing. Selling premium services to engaged members is far more profitable and sustainable than constantly chasing new leads.
How to implement it
Package & Upsell Premium Services
- Offer high-touch add-ons like 1:1 coaching or small group training
- Create VIP membership tiers with bonus access (priority booking, exclusive content, merch)
- Include recovery services or nutrition coaching at a premium
Create Ongoing Value
- Introduce long-term programs (6–12 month commitments)
- Refresh digital libraries and training resources regularly
- Use progress tracking to reinforce results and justify continued investment
Use Personalization to Increase Loyalty
- Recommend relevant upsells based on member goals or activity
- Build automated offers or loyalty incentives tied to key milestones
How Glofox can help
Glofox makes it easy to:
- Build and sell tiered memberships
- Track LTV, purchase history, and engagement per member
- Package premium services and upsells with flexible pricing
- Automate retention and upsell flows based on behavior and progress
When you maximize LTV, you’re not just selling more—you’re creating deeper, more valuable member relationships. Glofox helps you scale that impact.
Download: The Customer Engagement Playbook for Your Fitness Business
#6: Use Data to Make Smarter Decisions
What it is
Using data means knowing what’s working and what’s not, so you can make better decisions around programming, retention, and revenue. Instead of guessing, you use real member behavior to guide your actions.
Why it matters
Guesswork costs money. Without tracking trends, it’s easy to waste time on empty classes, ineffective offers, or low-converting campaigns.
How to implement it
- Identify your most (and least) attended classes: Look at attendance over the last 30 days.
- Action: Cut or consolidate low-performing classes. Double up your top time slots during peak hours.
- Spot members who’ve dropped off: Pull a list of clients who haven’t checked in for 7–14 days.
- Action: Send an in-app message or email and have a conversation with them. Sometimes things happen, and people just need a reminder to come back to their healthy lifestyle. Even a 5% reactivation rate adds up.
- Track revenue by service: Break down where your income is coming from, memberships, PT, nutrition, and retail.
- Action: Focus marketing around your top performers. Drop or bundle underperforming services into new offers.
- Test your promotions: Run two versions of a sales offer (different subject lines, landing pages, or headlines).
- Action: Compare results over a week. Scale the one that performs better.
How Glofox can help
Glofox gives you real-time access to the data that actually matters:
- Attendance – See which classes drive engagement
- Retention – Spot members at risk before they leave
- Revenue – Track income by product, tier, or trainer
- Conversion – See what promotions and funnels are working
And you get it all most visually, so you don’t need to become or hire a full-time analyst.
Data can get overwhelming, but it doesn’t have to be. Schedule a quick demo and we’ll walk you through every Glofox feature, from key metrics to how our dashboard simplifies it all.
#7: Partner with Local Businesses or Offer Corporate Wellness
What it is
Form strategic partnerships with nearby businesses or build out corporate wellness offers that help local teams stay active. These partnerships expand your reach, bring in consistent revenue, and anchor your gym as a community hub, not just a building with weights.
Why it matters
Corporate wellness is projected to be a $75 billion market by 2030, with fitness access ranked among the top employee benefits. It’s one of the fastest-growing segments, driven by companies looking for real solutions to productivity, employee satisfaction, and long-term wellness, not just access to space or fancy equipment.
At the same time, local partnerships can increase brand visibility, boost referrals, and open the door to bundled offers with high perceived value.
How to implement it
- Start with your immediate neighborhood
Build relationships with local cafés, coworking spaces, chiropractors, physiotherapists, and healthy food spots. A coffee shop down the street might offer discounts to your members post-workout or host a post-class hangout. Don’t forget to document and/or share the collaboration teaser on your social media!
- Partner for services, not just discounts
Think beyond flyers at the counter.
- Co-host outdoor workouts in public parks
- Offer free warm-ups or recovery sessions at community events
- Collaborate with a meal prep company to create member bundles
- Set up a smoothie bar or snack station in your lobby from a local vendor
- Create corporate wellness packages
Target local companies with employee perks like:
- Group training discounts
- Company fitness challenges with prizes
- Private classes or wellness workshops
- On-site pop-ups or team-building fitness days
How Glofox can help
Glofox supports both local and corporate partnerships with:
- Flexible membership structures for groups or teams
- Branded digital access for corporate accounts
- Engagement and attendance tracking by business or cohort
- Easy scheduling and communication for exclusive classes or events
In conclusion…
Running a profitable gym in 2025 isn’t about doing more; it’s about doing the right things better. From retention to revenue streams, automation to community partnerships, sustainable growth comes from building smart systems and delivering value at every stage of the member journey.
The most successful fitness businesses don’t cut corners. They optimize the member experience. They diversify intelligently. And they use data and technology to scale what works.
Ready to grow your gym with less guesswork?
Glofox gives you the tools to do it all, from automating operations and delivering hybrid programs to tracking performance and engaging your members in and out of the gym.
Book a free demo to see how Glofox can help you boost revenue, retention, and results.
